FinovateFall 2021 / Long Game
Presenter Profile:
How they describe themselves: Long Game is a bank-branded, beautifully designed mobile app that uses best practices from prize-linked savings and mobile gaming to acquire new customers, increase customer engagement with your bank’s products, and promote financial literacy, all with a focus on the Millennial & Gen Z demographic.
How they describe their product/innovation: How it works:
- Bank customizes Long Game with branded messaging
- Customers create Long Game account, link existing bank account with Long Game app, and log in with bank
- Customers save, spend, and are rewarded for financial actions
- Customers see targeted bank promotions in the app and are rewarded for engaging with bank products
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions
Contacts
Bus. Dev.: Elijah Cohen, Director of Partnerships, elijah@longgame.co, 609-805-0346
Press: Carolyn McCusker, carolyn@beasleymccusker.com, press@longgame.co
Website: longgame.co
LinkedIn: linkedin.com/company/long-game
Twitter: @longgame
HQ: San Francisco, CA
Founded: May 2015
Product Demoed: Long Game App
Actively Seeking Capital: No
Presenters: Lindsay Holden (CEO), Elijah Cohen (Director of Partnerships)
- Key Executives
Lindsay Holden (CEO)