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Digital Conversations Platform Eltropy Teams Up with Magnifi Financial

Digital Conversations Platform Eltropy Teams Up with Magnifi Financial
  • Digital conversations platform Eltropy announced a partnership with Magnifi Financial.
  • The two companies will work to build and launch Generative AI-based solutions for employees, customers, and members of community financial institutions.
  • Eltropy most recently demoed its technology at FinovateFall 2022 in New York.

Digital conversations platform Eltropy and Magnifi Financial are working together to launch Generative AI solutions to enhance employee training and improve the customer/member experience. Eltropy’s Generative AI tools are powered by large language models (LLMs) that are specifically designed for community financial institutions (CFIs). These tools have enabled CFIs to bring new efficiency to their operations and greater personalization to the products and services they offer. Speaking about the partnership in a statement, Magnifi Financial SVP for IT and Digital Brad Shafton highlighted the fact that Eltropy’s technology is especially geared toward the needs of community financial institutions.

“What sets Eltropy apart is not just their technology but also their dedication to understanding the credit union industry and their commitment to community financial institutions like ours,” Shafton said. “They continue to evolve, and that’s why we consider them a long-term partner, including for AI.”

Magnifi will deploy Eltropy’s technology in a number of ways, including enhancing the firm’s mortgage and lending operations. Additionally, Eltropy’s ChatGRT-style Employee Assistants enable customer-facing financial services workers – from contact center agents to tellers – to access vetted, verified customer data. The technology also automates tasks like e-mail response generation, using natural conversational language.

To this end, Eltropy co-founder and CEO Ashish Garg said that solutions based on Generative AI have the potential to provide credit unions and community banks with new “innovative ways to thrive.” Garg added, “Eltrophy’s generative AI tools are empowering forward-thinking CFIs to achieve this by accelerating and enhancing employee knowledge training, improving the member experience and ultimately fueling growth.”

Eltropy made its most recent Finovate appearance last year at FinovateFall 2022. The company’s partnership with Magnifi Financial follows news of a collaboration with fellow Finovate alum Jack Henry from earlier this month, and an integration with Fiserv’s full-service account processing platform Portico in November. In August, Eltropy teamed up with yet another Finovate alum, Alkami, to enhance digital conversations for financial institutions.

Headquartered in Milpitas, California, Eltropy has raised $25 million in funding. The company includes K1 Investment Management and Curql among its investors.

Photo by Shane Aldendorff