Trizic Raises $3 Million in Seed Funding from Operative Capital

Trizic Raises $3 Million in Seed Funding from Operative Capital


Less than a week away from its Finovate debut in San Jose, wealth-advisory technology innovator, Trizic has closed a $3 million seed funding round with Operative Capital.

Operative Capital initially invested $1 million in Trizic, and this week increased its investment by another $2 million. The funding will help the company roll out Trizic Accelerator, its digital wealth-advisory platform for broker-dealers and asset managers, as well as FIs and wealth-management firms.

Speaking for Operative Capital, founding partner Drew Sievers highlighted Trizic’s potential for disruption in the wealth-advisory digital space and the fact that, as a technology company, Trizic does not compete with its customers. Sievers is the former CEO and founder of mFoundry, (a Finovate alum).

“Well-known, direct-to-investor sites offering their solution to financial firms, asset managers, and RIAs have a direct conflict: Trizic isn’t a competitive threat to the wealth-management providers that are implementing Trizic Accelerator,” says Sievers.

Available as a white-label offering, Trizic Accelerator helps wealth-management professionals onboard and manage both new and existing clients, and automates up to 80% of back-office functions. Wealth managers can create model portfolios and execute trades. The platform’s algorithms ensure that processes are “tax-aware” and meet regulatory and fiduciary requirements. Clients can have different degrees of access to the platform on the front end based on their own technological and financial sophistication.

Founded in 2012, Trizic is headquartered in San Francisco, California. Brad Matthews is founder and CEO. See the company’s technology live on stage at FinovateSpring 2015 in San Jose.

Finovate Alums Win Leading Vendor Honors from MyPrivateBanking Research

Finovate Alums Win Leading Vendor Honors from MyPrivateBanking Research


eMoney Advisor, MicroStrategy, Yseop. What do these three companies have in common? In addition to being Finovate alums, all three were recognized by MyPrivateBanking Research as “leading vendors” in the field of digital solution providers for wealth managers and financial advisers.

The three companies join 12 others in MyPrivateBanking Research’s latest report “Digital and Mobile Solutions for Financial Advisers 2015”. The report focuses on innovations and technical contributions to the wealth management industry that take the form of “mobile apps, digital communications, and analytical and social media solutions.”


Swiss-based MyPrivateBanking Research has for over a decade provided analysis on how financial services companies use the Internet, social media, and mobile to engage customers. The judging process for the report included looking at 45 different potential features for mobile apps, 15 factors in assessing digital communications technology, and eight features for social media solutions. The report includes analysis of each company and its technology, as well as “individual recommendations for each vendor on how to improve its offerings.”

From the report’s executive summary:

We see that traditional wealth managers cannot defend their business model against robo-advisers and other digital do-it-yourself tools by merely pointing out that their advisers offer a ‘human touch’ and specific banking know-how. They need to reinvent their business model from the ground up in order to arrive in the 21st century.


eMoney Advisor was highlighted in the report in the mobile app category. eMoney Advisor made its Finovate debut at FinovateFall 2014, introducing a “reboot” of its wealth-planning system for financial advisers, EMX. The company was founded in 2000, and is headquartered in Conshohocken, Pennsylvania. Last month, eMoney Advisor announced that it had been acquired by Fidelity Investments for $250 million. Read our Finovate Debut post for eMoney Advisor.

Founded in 1989 and based in Tyson’s Corner, Virginia, MicroStrategy specializes in enterprise software. The company’s solutions range from its Business Intelligence (BI) platform to its Mobile Platform and Applications to Usher, the mobile identity network MicroStrategy unveiled at its Finovate appearance in San Francisco in the spring of 2013. Like eMoney Advisor, MicroStrategy was also recognized by MyPrivateBanking Research for its mobile app development platform.


Yseop may seem an unlikely member of this trio; however, the company distinguished itself as a resource for financial managers in the “analytics, natural language generation and other solutions” category. An innovator in the field of putting artificial intelligence to use to support business operations, Yseop has developed technologies like Yseop Sales Force Productivity Suite (demoed at FinovateSpring 2014) and Yseop Financial Suite (demoed at FinovateFall 2013). The company was founded in 2008, and is headquartered in both Dallas, Texas, and Lyon, France. John Rauscher is CEO.

Also noted in the report were Finovate alums Crealogix (mobile apps), Temenos (mobile apps), and Narrative Science (analytics, natural language generation, and other solutions).