SaveAway is celebrating the season with its “$24 to Ring in ’24 program. The new offering, timed for the New Year, will put $12 in the SaveAway wallet of new sign ups and another $12 for any referral who signs up and completes a SaveAway plan. That’s $24 for new users who bring along a referral now through January 2024.
In an email, CEO and founder Om Kundu explained the thinking behind the “$24 to Ring in ’24” plan. “The $24 to ring in 2024 initiative is a recognition for those joining the remarkable company of our pioneering users and partners who have seen the merits of SaveAway first-hand,” Kundu said.
“SaveAway is social by design, as well as its proprietary engineering – $24 to Ring in ’24 is the celebratory spirit to recognize, and make the opportunity for our users to refer other SaveAway users that much more rewarding.”
The company’s “SaveAway Now, Buy Soon” approach offers a departure from the world of Buy Now, Pay Later. The social saving and retail e-commerce platform enables consumers to buy important purchases responsibly, without having to rely on credit.
In this way, the solution combines intelligent financial planning with a sustainable path-to-purchase. The platform’s social gifting functionality enables members of the user’s trusted social network of friends and family to both support sensible spending as well as help users make purchases that they cannot afford on their own.
Users have praised the ease with which they can invite friends and family to participate in the spending process – voting on options and gifting toward the eventual purchase. The SaveAway platform also lets users see the progress they are making toward their purchase goal based on their personalized savings plan.
SaveAway made its Finovate debut at FinovateFall 2016. Earlier this year, Kundu facilitated the Fintech and E-Commerce Meetup at the SXSW conference, and the Retail Transformation+Evolution at the NRF Big Show Table Talk. Also this year, NYCEDC tapped SaveAway as a recipient of its Founder Fellowship. The fellowship offers resources for technology entrepreneurs from historically underrepresented backgrounds.
SaveAway will begin 2024 as a presenter at VentureCrushFGX having been selected to the 14th cohort of the VentureCrushFG Pod. Run by the Tech Group at legal firm Lowenstein Sandler, VentureCrush offers programs and events for startup founders and investors. The Wall Street Journal ranked Lowenstein Sandler as one of the top five most active law firms in the U.S. in terms of the number of VC/PE deals completed.
Check out our extended Q&A with Om Kundu on making sense of spending, saving, and financial wellness.