- Meniga has raised $16.5 million (€15 million) in Series D funding, bringing its total raised to $60.5 million (€55 million).
- The round will be used to fuel the company’s new strategy that focuses on creating hyper-personalized insights and enabling payments capabilities that leverage open finance ecosystems for financial services companies.
- Meniga is pursuing the new strategy after appointing Raj Soni as new CEO earlier this year.
Personal finance solutions fintech Meniga has landed $16.5 million (€15 million) in Series D funding.
Today’s round boosts the U.K.-based company’s total funding to $60.5 million (€55 million). Contributors include major European banks, Groupe BPCE and Crédito Agrícola, Omega ehf, and several existing shareholders.
Just as notable as the investment is what the funds will be used for. Meniga plans to use the round to fuel the company’s new strategy that focuses on creating data enrichment and hyper-personalized insights for financial services companies. Meniga will also shift to emphasize enabling payments capabilities that leverage open banking and open finance ecosystems for financial services firms.
The new strategy hatched after the company appointed Raj Soni as the new CEO earlier this year. Soni’s aim to simplify Meniga’s product portfolio, diversify into verticals beyond banks, target new customers in emerging markets, and create new operational hubs to drive growth and offer customer support.
“We are looking forward to seeing [Meniga’s] continued focus on enrichment as well as personalized insights,” said Groupe BPCE Chief Digital Officer Emmanuel Puga Pereira. “These capabilities are critical for all BPCE banks to effectively engage with their end users and we have seen firsthand how Meniga’s solution is a key component for banks to succeed.”
Meniga notes that part of today’s funding will also be used for clearing the company’s debt, which will make Meniga almost debt-free.
Founded in 2009, Meniga empowers digital banking experiences for 10 million end users and serves more than 100 million banking customers across 30 countries in Europe, North America, the Middle East and Asia. Among the company’s clients are UOB, UniCredit, Groupe BPCE, Crédito Agrícola, Swedbank, and Commercial Bank of Dubai.
Meniga is among many fintechs and financial services firms that are shifting their focus to operate in the new open finance economy, where accessibility, data-driven insights, and personalized experiences reign supreme. Meniga’s strategic pivot underscores the industry-wide recognition that open banking and open finance will transform financial services for the better. It also sets a precedent for customer-centric developments going forward into 2024.