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How they describe themselves: Wysh is reimagining how people think about financial protection. Wysh is a life insurance carrier that recognizes life insurance isn’t often thought of as exciting, engaging, or inclusive. But with life insurance seamlessly delivered through traditional banking in a never before seen way through Life Benefit, Wysh is empowering consumers directly and through institutions to not only begin protecting themselves and their families, but to build confidence in their financial future.

How they describe their product/innovation: Wysh, a forward-thinking insurance carrier, has recently introduced an innovative deposit solution known as Life Benefit. This product revolutionizes the banking industry by integrating life insurance coverage directly with deposit accounts, providing FIs with differentiation in the market while simultaneously providing an added layer of financial security for its customers. Wysh’s groundbreaking product, Life Benefit, is an innovative fusion of life insurance protection embedded within deposit accounts.

Product distribution strategy: Through financial institutions, Through other fintech companies and platforms

Contacts:

Bus. Dev.: Brian Wieloch, brian.wieloch@wyshinsurance.com | Kseniya Zaslavskaya-Rosado, kseniya-zaslavskaya-rosado@wyshinsurance.com
Press: Edwin Endlich (Head of Creative Marketing & PR), edwin.endlich@gmail.com, 646-522-1557