FinovateFall 2023 / Cashy
Presenter Profile:
How they describe themselves: Cashy gets financial institutions Gen Z customers through gaming and education.
Loved by over 100,000 players, Cashy’s interactive finance game achieves an average monthly engagement time of 80 minutes, with personalized rewards from financial institutions seeing click-through rates 5x the industry average.
Simulating real-life scenarios, players compete to grow their assets while remaining happy. The entire experience can be co-branded to your institution.
How they describe their product/innovation: We are demoing Cashy’s two products: Cashy Classroom & Cashy Community.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), Through financial institutions, Through other fintech companies and platforms
Contacts:
Bus. Dev. & Press: Mart Vainu (CEO)
Website: cashygame.com
HQ: Tampa, FL, USA
Founded: November 2021
Product Demoed: Cashy
Metrics: 100,000+ players
Presenter: Mart Vainu, CEO
- Key Executives
Mart Vainu (CEO)
Key Stats
- Key Partners
Credit Union National Association
- Key Customers
Altra Federal Credit Union, Blackhawk Community Credit Union, Swedbank