FinovateSpring 2012 / iQuantifi
Presenter Profile:
How they describe themselves: Most people today tend to focus on budgeting or bill paying and never reach their financial goals. They may keep track of their money, but they don’t know how to plan or invest to improve their financial situation.
iQuantifi takes personal finances to the next level, which is automated financial advice. iQuantifi brings personalized financial planning to the masses in both a user friendly and affordable way. Our mission is to help people identify, prioritize and achieve their financial goals.
How they describe their product/innovation: iQuantifi goes beyond budgeting by providing the ability to take “that next step.” The combination of financial advice and the ability to implement that advice is what separates our software platform from other financial sites. iQuantifi is the first company to provide automated and personalized financial advice with the platform to immediately use financial products and services to reach goals – all online.
Contacts:
Bus. Dev. & Sales: Tom White, Founder & CEO, Mobile: 615-579-6920, Office: 615-807-2028
Press: Amy Gray Kovar, Gray Public Relations, 615-497-1799
Website: www.iquantifi.com
Blog: iquantifi.com/blog
HQ Location: Franklin, TN
Company Founded: June 2011
Product Being Demoed: iQuantifi
Product Launched: June 2012
Metrics: Money raised to date: $250,000, number of employees: 4, revenues: pre-revenue, registered users: 100 Alpha testers
- Key Executives
Tom White (Founder & CEO), Jeff Cantwell (CTO), Karen Anthony (Co-Founder & Communications Director)
Key Stats
- Key Board Members
Tom White (Founder & CEO), Karen Anthony (Co-Founder & Communications Director)
- Key Advisory Board Members
Josh Barrow (President, ThirdSky, Inc.), Bob Chaput (President, Clearwater Compliance LLC), Shawn Glinter (Partner, FLO Thinkery), John Agnitsch (Director, KForce Global, Inc.)
- Key Investors
CAP Partners, LLC (www.cap-partners.com)
- Key Partnerships
Microsoft
- Key Customers
iQuantifi targets users who do not qualify to work with a financial advisor or those who prefer to manage their own finances. We’ve identified four main target markets: Do-It-Yourself Investors, who prefer to conduct their finances themselves; Novice Planners, who represent the majority of the population that live paycheck to paycheck and don’t know how they will get ahead or accomplish their financial goals; Cost Conscious Consumers, who use online tools, but receive no advice on how to manage their multiple goals simultaneously; Baby Boomers, who need investment advice on how to manage their retirement assets for income so they don’t outlive their money.