FinovateSpring 2012 / Cardlytics
Presenter Profile:
How they describe themselves: Cardlytics’ unique advertising platform enables banks to deliver rich, relevant rewards to its customers based on purchasing history while fully protecting their privacy. The platform is entirely merchant-funded with advertisers targeting consumers based on spending patterns: where, how much and how frequently they spend at a store and in the broader retail category.
How they describe their product/innovation: Cardlytics will be demonstrating the impact of showing merchants how and where their revenues are being generated on a geographical representation.
Contacts:
Sales: David Torgerson, SVP, Financial Institution Sales, dtorgerson@cardlytics.com
Marketing: Rod Witmond, SVP, Marketing, rwitmond@cardlytics.com
UK Office: Jason Brooks, Managing Director
Website: www.cardlytics.com
HQ Location: Atlanta, GA
Company Founded: February 2008
Product Being Demoed: Merchant heat map – showing where revenues are coming from within the broad network of stores in a chain.
Product Launched: 2012 (Early Q3)
Metrics: Since its founding in 2008, Cardlytics has been a leader of innovation with recent accolades, including being named one of the 100 most innovative private companies in the world by Red Herring. The company has also raised over $60M in venture capital from leading investors in both Silicon Valley and Boston and a strategic investment from the world’s leading loyalty company, Aimia.