FinovateSpring 2018 / Alpharank
Presenter Profile:
How they describe themselves: Alpharank helps banks and credit unions maximize the value of their historical transaction data for net new acquisition and product cross-sell.
How they describe their product/innovation: Alpharank constructs customer graphs from a financial institution’s anonymous transaction card data. We help banks and credit unions understand how products and behaviors spread through customer networks, and use network effects to their advantage. It’s a powerful tool that concentrates marketing where it is most effective.
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms
Website: alpharank.io
LinkedIn: linkedin.com/in/briandavidley
HQ: San Francisco, CA
Founded: May 2011
Product Demoed: Alpharank Customer Graph
Presenters: Brian Ley (CEO), Yoela Palkin (VP Engineering )
- Key Executives
Brian Ley (CEO & Founder), Carlo Cardilli (COO)
Key Stats
- Key Board Members
Steve Kishi (Hummer Winblad), Tony VanBrackle (Payment Ventures), Rich Howe (CEO, Inuvo)
- Key Investors
Hummer Winblad Venture Partners