FinovateSpring 2021 / Finalytics.ai

Presenter Profile:

How they describe themselves: Finalytics is passionate about empowering communities. We empower communities by empowering their financial institutions with a competitive edge. We believe community-based financial institutions are at a risk from the continuing loss of customers and members to megabanks and digital-only institutions. Finalytics offers SaaS-based services that are designed to reverse this trend by providing community financial institutions with the ability to deliver access, analyze and apply data to deliver a unique dynamic digital experience to their clients.

How they describe their product/innovation: The Finalytics.ai platform allows community financial institutions to gain a real-time view of their clients derived from internal and external data sources. Using machine learning, dynamic segmentation, and dynamic content creation, and this extensive body of data, Finalytics.ai provides a digital experience unique to the end-user from first to the last touch. The offering has three distinct modules: Assess (peer-based comparisons and gap identification), Grow (new client acquisition), and Thrive (deepening current client relationships).

Product distribution strategy: Direct to Business (B2B)

Contacts

Bus. Dev.: Craig McLaughlin, CEO, CMcLaughlin@extractable.com
Press: Michael Carter, Marketing, 901-907-2359


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