Finovate Demo
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Presenter Profile:

How they describe themselves: ASA has created the collaborative banking movement, bringing financial institutions and fintechs together in a mutually beneficial way to solve customers’ needs. The name “ASA” was inspired by Asa Whitney, the proponent of the transcontinental railroad. Just as the railroad propelled America into the industrial revolution, ASA is paving a new path forward in financial services. ASA is an embedded fintech solution, giving banks and fintechs a clear path to innovation, scale and customer empowerment.

How they describe their product/innovation: ASA is demoing how financial institutions can connect with customer-facing fintechs in a secure, compliant and easy to implement marketplace via ASA’s digital rails. Through this trusted, closed ecosystem, ASA has created a collaborative way for community banks and credit unions to deliver innovative technology to their customers. For the first time, ASA is removing regulatory risk and liability from bank-fintech partnerships, allowing financial services providers and customers to make gains through collaboration.

Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), Through financial institutions

Contacts:

Bus. Dev.: Landon Glenn, landon.glenn@asa.financial
Press: Amber Bush (Account Director), amber@williammills.com