U.S. challenger bank-turned BBVA subsidiary Simplehas a surprising new offering for its mostly millennial client base. The bank wants its customers to start using paper checks.

The Portland-based bank unveiled the news in an email to members yesterday. “We heard you: sometimes you just gotta write a check, even if you do your banking online. So here they are in all their glory—Simple paper checks,” the email read.

The checkbooks are available for $5 for a book of 25 checks and, as Simple noted, “they work just like regular checks (Cursive not required.)” For its clients who may not be familiar with checks, Simple included a special section in its FAQ on paper checks, including a subsection titled, “writing a check” that offers step-by-step instructions.

So why checks, and why now? Simple’s addition of paper checks is likely a patch of sorts. That’s because, along with today’s announcement, the bank also told clients that it is shutting down its billpay service. Starting July 9, users will need to use paper checks to pay bills.

It’s also possible that Simple truly did receive pressure from customers requesting the service. If this is the case, it says two things about the state of fintech. First, it’s a downvote for cash. It’s also a humble reminder that, despite all of the tech available, fintech still lacks proper digital channels that connect consumers with the right recipients. The checks aren’t a substitute for peer-to-peer payment apps such as Venmo and Zelle. Instead, Simple’s customers will likely use the paper checks to pay bills and small contractors who do not accept credit cards.

Founded in 2009 and launched two years later under the name BankSimple, Simple debuted at FinovateFall 2011. In 2014, BBVA purchased the challenger bank for $117 million. In September of 2018, Simple announced it will pay 2.2% interest on savings accounts with balances of more than $2,000. Late last year, seven months after Simple’s CEO and Co-Founder Josh Reich announced plans to leave, the digital bank appointed David Hijirida, a former executive at Amazon, as CEO.

Seven months after Simple’s CEO and Co-Founder Josh Reich announced plans to leave, the digital bank, which is owned by BBVA, appointed David Hijirida (pictured right), a former executive at Amazon, to take the reigns of the nine year old bank startup.

Hijirida is replacing Dickson Chu who was temporarily working as the interim CEO of the bank. Chu will remain Executive Chairman of Simple’s Board of Directors. “We worked hard to find a leader for Simple with the right and rare combination of financial services knowledge, a track record of delivering great products, and a work ethic that aligns with our values,” said Chu. “David possesses a wealth of leadership experience and knowledge, bridging the banking industry and technology product world,” he added.

Hijirida worked at Amazon for almost 12 years, first building the online retailer giant’s global payments business, then transitioning as the director of Amazon Web Services and finally serving as the company’s Director of Advertising. But while his background is focused on big tech, he also has experience at Washington Mutual (before its collapse) and FleetBoston (which was later acquired by Bank of America).

Part of Hijirida’s reason for leaving the banking world is that he was “tired of the way banks were treating customers.” Simple seems to be a good fit, however, because, Hijirida said, “Simple’s mission, vision, and values address that exact frustration. I’m excited to enhance what Simple has already created, and I’m committed to launching products that help people feel confident with their money…. My heart is with the consumer.”

Founded in 2009 and launched two years later under the name BankSimple, Simple debuted at FinovateFall 2011. In 2014, BBVA purchased Simple for $117 million. Since then, things have been a bit bumpy but not quite turbulent– all three Simple co-founders have left and last year the company laid off 10% of its staff.

Though it is owned by a large bank, Portland, Oregon-based Simple puts forth a lot of effort to differentiate itself from the mega banks. In September, the bank announced it will pay 2.2% interest on savings accounts with balances of more than $2,000. Compared to the national average APY of 0.6%, this promotion certainly stands out. The effort aims to boost the bank’s customer base and it’s working– I’ve reactivated my previously dormant account and coerced my husband into joining.

When it comes to annual disclosures from financial services companies, I’ll be honest—I never read them. When they arrive as direct mail, I shred them. When they arrive in digital form, I file the unopened email into a folder.

All of this changed last week when I received an email from BBVA-owned Simple (FF11) titled Lint, floss, Regulation E. (Required legalese inside). Here’s how the email began:

Today’s the wonderful day! We’re legally required—and freely excited—to send you these very important Annual Disclosures of Regulation E Guidelines for Electronic Fund Transfers and Privacy Practices.

Encouraging expressions motivate readers to continue, saying, “Don’t sleep too soon!” and “Let go your reluctance!” Following these energy-inducing phrases, the email launches into “lines of regulatory poetry,” otherwise known as Regulation E, (a siren song to fraud).

To reward users for reaching the end of the disclosures, the email concludes with a “Museum of the Mundane.” In case you aren’t a Simple customer and don’t have the luxury of reading the most entertaining regulatory disclosure email ever created, here are the features from the “Museum:”

Simple concludes the entertaining email with mundane wishes:

Give thanks, Julie! Today’s a bigger day than you thought. Pull out a blanket, pop some champagne, and gather your friends for a reading of this caring, protective, regulatory gift. Regulation E! Yes, please!

There you have it. From Team Simple to you and yours, bidding you mundane wishes this holiday season.