Cash management solution provider MaxMyInterest introduced a new high-yield checking account called Max Checking last week. The latest offering from the New York City-based fintech will help individuals and advisors make more out of their cash holdings. Max Checking offers a 1.00% APY, FDIC-insured account that seamlessly connects the client’s brokerage, checking, and savings accounts to ensure that all of their cash has access to the best rates available.

Max Checking has no fees or minimums, enables free access to ATMs around the world, gives customers the ability to earn rebates on Max membership fees and, via a separate banking app, provides full mobile banking services including mobile check deposit, billpay, and P2P transfers.

In a blog post titled “Why We Launched Max Checking,” MaxMyInterest founder and CEO Gary Zimmerman noted that the reason for introducing the new solution was not to encourage consumers to change banks or checking accounts. Conceding that most people are content with their current banks, Zimmerman wrote that his goal was simply to give checking account users the same access to better cash rates that MaxMyInterest savings account users enjoy.

“Max Checking was designed to deliver on the promise of helping everyone in America earn higher returns on their cash,” he explained, before highlighting new capabilities that were the direct response to client requests. This new functionality ranges from the ability to access a wider number of supported banks to broader management over the technology’s automatic fund-sweeping process.

“Max was originally (created) for households who saw no distinction between checking and savings,” Zimmerman said. “Over the years, we’ve come to know many people who are saving for a specific purpose, and who prefer to allocate a discrete amount of cash to savings to earn more, without touching their checking account. With the launch of Max Checking, you can now earn more on savings without Max sweeping funds in/out of your existing checking account, so you’ll have even more control over your funds.”

The new offering is made possible courtesy of a partnership with Radius Bank, a firm Max has worked with since 2018. “Following our success with Radius Max Savings, we were excited to continue our work together to offer Max members a premium checking account,” Radius Bank President and CEO Mike Butler said. “This extension will allow depositors and their financial advisors to have a unified digital banking experience for both their savings, and now checking, needs in just a few clicks.”

MaxMyInterest demonstrated its automated cash management solution at FinovateFall 2014. The company’s technology offers both individuals and financial advisors the ability to optimize the return on their cash by automatically directing funds to FDIC-insured accounts that offer the highest yields. MaxMyInterest customers currently earn up to 2.28% APY on their savings accounts, significantly higher than the national savings average of 0.10%.

Founded in 2013, MaxMyInterest is operated by Six Trees Capital. More than 750 wealth management firms across the U.S. use the company’s technology to help their clients meet their cash needs.

Radius Bank has teamed up with MaxMyInterest. The pioneering virtual bank has joined the intelligent cash management platform to offer a new account, Radius Max Savings, that currently earns 2.06% APY and is available exclusively on the MaxMyInterest platform.

“Working closely with Radius Bank, an innovator in online banking, we have streamlined the account opening process to less than one minute,” Gary Zimmerman, founder and CEO of MaxMyInterest said. “As a result of this collaboration, which leverages our patent-pending Max Common Application technology, Max members can now earn higher yield on their cash in just a few clicks, without switching banks.”

MaxMyInterest’s platform enables high net worth depositors to seamlessly and automatically transfer cash balances among multiple accounts in order to secure the highest yields. Max members enjoy aggregate FDIC insurance coverage on their deposits, as well as consolidated tax reporting.

“From quickly opening an account to maximizing their return on deposit balances, the Radius Max Savings accounts on the MaxMyInterest platform is a big step forward in enhancing the banking experience for your clients,” President and CEO of Radius Bank, Mike Butler said. He called the partnership with Max “an industry differentiator.”

A community bank with assets of $1.2 billion, Radius Bank serves individuals, SMEs, unions, government entities and non-profits. The bank offers check deposit, billpay, P2P payments and card management for personal clients, and provides services including advanced treasury management and loan payment solutions for business customers.

MaxMyInterest demonstrated its automated cash management technology at FinovateFall 2014. Over the summer, the company teamed up with Dynasty Financial Partners, which added Max as a cash option for its network of more than 45 wealth management companies. MaxMyInterest added former TD Ameritrade executive Tom Bradley to its advisory board this spring. And near the beginning of the year, CNBC quoted the company’s head of business development and partnerships, Michael Halloran, on cash strategies for investors during times of market volatility.

Operated by Six Trees Capital, MaxMyInterest was founded in 2013 and is headquartered in New York City.

With short term interest rates perking up, opportunities for savers to make the most of their cash are all the more worth pursuing. This is one way to view the decision by Dynasty Financial Partners to add MaxMyInterest as a cash option for its network of 45+ wealth management companies.

“We are always seeking to find ways to give Dynasty’s network advisors the best and most innovative offerings in the market,” Dynasty Financial Partners Director of Investments Joseph Dursi explained. “High net worth clients typically hold a relatively large cash position and offering a new higher-rate option through Max gives our independent advisors a solution for cash that will really benefit their clients.”

A service of Six Trees Capital, MaxMyInterest provides intelligent cash management via an easy to use, automated platform. Once the customer’s checking or brokerage account is linked, Max goes to work finding the best interest rates available and automatically reallocating cash balances. Customers can track their balances, track optimization status, and access their cash directly as they would from any brick and mortar or online bank.

The solution can be linked to a customer’s primary checking account and used as a cash sweep to take advantage of the higher rates from online banks. MaxMyInterest can also be linked to a brokerage account and managed as a strategic cash reserve. Max members typically earn between 1.50% and 1.70% more on their cash balances than they would at traditional banks, picking up an average 1.78% on cash compared to the national average of 0.09%.

“Dynasty Financial Partners, as the leading platform for successful wealth management firms, seeking to operate with independence, was a perfect fit for offering Max,” Head of Business Development and Partnerships for Six Trees Capital Michael Halloran said. He noted that advisors are referring to the platform as “a fiduciary solution for cash” for the way it gives high net worth clients the ability to get higher returns on their cash while at the same time providing broader FDIC insurance coverage.

New York-based MaxMyInterest demonstrated its platform at FinovateFall 2014.  The company’s solution works with checking accounts at many of the leading banks and brokerage firms in the U.S., including Bank of America, JP Morgan Chase, Citibank, Charles Schwab, and TD Bank. MaxMyInterest is also compatible with online banks such as Ally Bank and Marcus by Goldman Sachs.