• Chimney announced partnerships with two banks, Farmers & Merchants Bank and Northwest Bank, that will deploy Chimney’s embeddable financial tools to boost customer engagement.
• Formerly known as Signal Intent, Chimney won Best of Show at FinovateSpring in 2021.
• Courtesy of this week’s agreements, Chimney now boasts a total of 15 bank partnerships.

In a bid to boost customer engagement, Farmers & Merchants Bank and Northwest Bank have teamed up with Chimney and will deploy the New York-based company’s financial calculators to help their customers make better decisions about their financial futures.

“In the last two years, we’ve seen greater investments into digital experiences that put customers first,” Chimney co-founder and CEO Matthew Covi said. “Consumers no longer want to be pushed products and services; they want experiences that add value to their everyday life and improve their financial health.”

Previously known as Signal Intent – and winning a Best of Show award in its Finovate debut a year ago at the all-digital edition of FinovateSpring 2021 – Chimney offers embeddable modern financial calculators that can be launched quickly and require no coding to set up and deploy. Chimney has developed more than 35 financial calculator templates, covering a variety of financial categories. Whether a business is looking for tools to better engage homebuyers, automobile shoppers, or simply consumers looking to improve their investment portfolios or savings and budgeting habits, Chimney provides organization with the kind of embedded turnkey digital experiences that help turn website visitors into customers.

“F&M Bank has grown slowly and safely since 1907, earning its reputation as ‘California’s Strongest,'” F&M Bank CEO and board chairman Daniel K. Walker said. “We have supported the communities we call home for more than 100 years, and we aim to continue that. By working with Chimney, we will build deeper relationships with customers by transforming and personalizing their banking experience with the help of meaningful data. We believe this will be incredibly valuable to our customers.”

F&M Bank serves customers in South California and has more than $11 billion in assets. Iowa-based Northwest Bank has 70,000 customers and $2.3 billion in assets.

Chimney began 2022 with a pre-seed investment from the ICBA ThinkTECH Accelerator and a seed investment from Anil D. Aggarwal, founder and chairman of Fintech Meetup, as well as Fin Venture Capital and Converge. The company rebranded as Chimney in February, in a shift that Covi said reflected a commitment to move beyond “providing outstanding products and services” and toward “delivering not just the products consumers want, but the experiences they expect.”

Photo by Pixabay

• New York-based Signal Intent has rebranded as Chimney.
• The company won Best of Show in its Finovate debut at FinovateSpring last year.
• The rebrand announcement accompanied news that Chimney had raised seed funding that “exceeded its investment goals.”

Signal Intent, which won Best of Show in its Finovate debut at FinovateSpring 2021, has rebranded as Chimney. The company develops financial calculators for banks, credit unions, insurers, and mortgage companies that are “built for the digital age.” The New York-based fintech’s rebrand, announced last month, was accompanied by a seed investing round with participation from individual investor Anil Aggarwal, as well as investment firms Fin VC, and Converge.

“Banking is fundamentally changing as consumer behaviors shift,” Chimney CEO Matthew Covi said. “To compete, banks must change their digital strategy. It is no longer about providing outstanding products and services. It’s about the value they provide through digital experiences. As consumers increasingly make financial decisions online, they expect experiences that are embedded in their everyday life. Chimney is committed to delivering not just the products consumers want, but the experiences they expect.”

More than 60 financial institutions in 30 states use Chimney’s financial tools and technology to better engage their customers and fund more loans. The company said that its financial institution clients have experienced a 15% boost in conversions since deploying Chimney’s technology that helps connect customers to the right solution at the right time. Chimney also helps FIs reduce acquisition costs while growing their loan portfolios.

Selected for the 2022 ICBA ThinkTECH Accelerator program, Chimney plans to add to its team, including multiple “key positions” over the next several months. The company’s co-founders include Chief Technology Officer Ryan F. Salerno, former Technical Co-founder of equity management platform Finta (previously Equity Token); and Chief Revenue Officer Chase Neinken, former VP of Global Sales at B2B media company Industry Dive.

“We created Chimney to build the future of financial guidance,” Neinken said. “We believe in a world where people are empowered to make better financial decisions through technology – it’s about confidence and understanding. The demand so far has exceeded expectations and we’re thankful to our clients, partners and investors. Big things are coming ahead.”

Photo by Mikhail Nilov from Pexels