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Finovate Blog
Tracking fintech, banking & financial services innovations since 1994
Join Finovate VP and host of the Finovate Podcast Greg Palmer as he talks with the entrepreneurs whose innovative companies took home top honors at FinovateFall 2023 in New York this year.
From new tools for credit unions members to embedded micro life insurance solutions to strategies to help FIs better engage mortgage-holders, the Finovate Podcast is a great way to keep up with the trends driving fintech today.
Podcast host Greg Palmer catches up with Rachel Lauren of Debbie (demo video) to talk about consumer debt reduction and the credit union ecosystem. EP 193.
Greg Palmer chats with Alex Matjanec of Wysh(demo video) about micro life insurance, customer retention, and financial inclusion. EP 192.
Greg Palmer sits down with Chase Neinken of Chimney (demo video) to discuss strategies for productively engaging your mortgage-holding customers. EP 190.
Apiture received $10 million in funding, bringing its total raised to $79 million.
The round was led by funds and accounts advised by T. Rowe Price with participation from existing investors.
Apiture offers credit unions access to a digital banking platform that ties in partnerships with more than 300 fintechs.
Digital banking solutions provider Apiturelanded a $10 million funding round this week. The Venture round was led by funds and accounts advised by T. Rowe Price with participation from existing investors Live Oak Bank, Truist Ventures, and Pinnacle Financial Partners. The fresh funds boost Apiture’s total funding to $79 million.
The Wilmington, North Carolina-based company will use the $10 million to accelerate product development initiatives. It will also expand its sales and marketing efforts for its Apiture Digital Banking Platform. Launched last year, the company’s Digital Banking Platform serves more than 300 banks and credit unions.
“Apiture is relentlessly focused on delivering best-in-class digital banking solutions through continuous innovation and integrations with best-of-breed fintechs,” said company CEO Chris Babcock. “This additional funding enables us to further accelerate development initiatives that will help our clients thrive in a highly competitive market.”
Founded in 2017, Apiture helps credit unions compete with larger banks and credit unions when it comes to digital banking experiences. The company’s solutions, which work with more than 40 cores, offer both consumer and commercial banking experiences, along with account opening, embedded banking, and data intelligence tools. Powering these capabilities are Apiture’s network of more than 200 pre-vetted fintech partners, including Glia, Deluxe, MX, Mambu, and DefenseStorm, which signed with Apiture earlier this month.
Embedded finance company Finotta has teamed up with banking software provider ebankIT.
The partnership will integrate Finotta’s Personified Personalized Financial Guidance platform with ebankIT’s digital banking solution.
Both Finotta and ebankIT are Finovate alums. ebankIT most recently demoed its technology at FinovateEurope in March. Finotta made its Finovate debut at FinovateFall 2022.
Embedded finance company Finotta has forged a new partnership with omnichannel banking software firm ebankIT. The partnership will integrate Finotta’s Personified platform with ebankIT’s digital banking solution in order to deliver better financial wellness tools and Personlized Financial Guidance (PFG) to customers worldwide.
Finotta’s Personified platform provides an automated and personalized mobile banking experience. Personified includes a financial coach, a financial health leveling system, automated financial guidance, predictive product referrals, digitized relationship building, the ability to make internal and external transfers, and more. The suite of solutions helps financial institutions address customer needs and respond to them from within the digital banking platform.
Personal finance is often treated as a local concern. However, Finotta founder and CEO Parker Graham put this week’s integration in an international context. “Financial wellness is a global imperative that transcends borders, affecting individuals and communities everywhere,” Graham said. “In partnering with ebankIT, we’re not just future-proofing financial institutions, we’re elevating the financial well-being of users and underscoring innovation as the bedrock of customer loyalty.”
ebankIT CEO Renato Oliveira said that delivering “humanized, personalized, and accessible digital experiences” is a priority for ebankIT “from day one.” He added, “At ebankIT, we recognize that the future of digital banking hinges on seamless omnichannel capabilities and enriched user experiences.” Oliveira called the partnership with Finotta “an extension of that commitment.”
Founded in 2014, ebankIT is headquartered in Portugal. The company has been a Finovate alum since winning Best of Show in its Finovate debut at FinovateEurope 2015. The company most recently demoed its technology at FinovateEurope earlier this year. At the conference, ebankIT introduced a new range of features on its digital banking platform. Among these features was a tool to help banks and credit unions better anticipate customer needs.
Over the summer, ebankIT announced a strategic partnership with digital transformation and cybersecurity consultancy, Online Business Systems. More recently, the company teamed up with Home Trust. Via the partnership, ebankIT helped the Canada-based mortgage broker launch its new digital banking platform.
Founded in 2018, Finotta is a newcomer to the Finovate stage. The Overland Park, Kansas-based company made its debut last year at FinovateFall 2022. Finotta announced in August that its Personified platform increased user engagement to an average of 13 minutes per month. Graham credited the difference between Finotta’s Personalized Financial Guidance platform and traditional personal finance management solutions.
“To better capitalize on existing digital banking investments and increase share of wallet all while lowering acquisition costs, banks need to shift their focus away from PFMs and instead embrace Personalized Financial Guidance,” Graham said. “By focusing on guiding customers through their financial journey, they increase the amount of time users spend in the app.”
They are cheering in Times Square tonight as the winners of Best of Show at FinovateFall 2023 are crowned. After two days of live fintech demos from more than 60+ innovative fintechs, our delegates have decided. Here are the winners of Best of Show for FinovateFall 2023.
Chimney for its Chimney Home solution that gives homeowners actionable advice about their home value, equity, borrowing power, and pre-qualified offers.
Debbie for its rewards app for debt payout and its new credit card refinance marketplace for credit unions.
eSelf.ai for its technology that delivers the next generation of client-financial institution interaction, enabling human-like conversations and efficient personalization.
Mahalo Banking for its intuitive and neurodiverse-inclusive online and mobile banking solutions for credit unions with tight core integrations.
Trust & Will for its technology that simplifies estate planning and settlement with attorney-approved, legally valid documents.
Wysh for its innovative deposit solution called Life Benefit that provides micro-life insurance coverage up to 10% of an accountholders’s balance onto an existing deposit account.
We want to thank our demoing companies, our partners, our sponsors, and – last but not least – our valued attendees whose engagement continues to make Finovate a must-attend event on the fintech conference calendar. We look forward to seeing you again next year in The City That Never Sleeps for FinovateFall 2024!
Notes on methodology:
1. Only audience members NOT associated with demoing companies were eligible to vote. Finovate employees did not vote.
2. Attendees were encouraged to note their favorites during each day. At the end of the last demo, they chose their six favorites.
3. The exact written instructions given to attendees: “Please rate (the companies) on the basis of demo quality and potential impact of the innovation demoed.”
4. The six companies appearing on the highest percentage of submitted ballots were named “Best of Show.”
5. Go here for a list of previous Best of Show winners through 2014. Best of Show winners from our 2015 through 2023 conferences are below:
Credit assessment platform Uplinq Financial Technologies announced a collaboration with Visa.
Visa has agreed to introduce Uplinq to key financial institutions to help them mitigate risk and expand access to credit for SMEs.
Uplinq made its Finovate debut last year at FinovateFall in New York.
Credit assessment platform for SME lenders, Uplinq Financial Technologies, has announced a collaboration with Visa. Via the partnership, Visa will introduce Uplinq’s API-based technology to key financial institutions to help them mitigate risk and expand access to credit to small businesses in the U.S. and Canada.
“This engagement is a testament to the promise of our technology in bridging the vast and persistent gaps that small businesses still grapple with when trying to access fair credit, especially as related to minority and all protected class segments,” Uplinq founder and CEO Ron Benegbi said. Visa Commercial Solutions Head of Small Business Matt Baker added that “fast access to working capital” was “especially vital to small businesses” which he referred to as the “backbone” of the world economy.
Uplinq leverages billions of alternative data sets from more than 150 countries, examining a wide range of factors to provide credit assessment and loan adjudication. The company’s platform features more than 10,000 direct connections into SME data sources. Designed to complement a lender’s existing credit assessment process, Uplinq’s technology has supported more than $1.4 trillion in underwritten loans globally.
Founded in 2020, Uplinq is headquartered in Toronto, Ontario, Canada. The company made its Finovate debut last September at FinovateFall, demoing its Credit-Assessment-as-a-Service solution. At the conference, Benegbi used the example of his immigrant father’s struggle to secure a bank loan to add color to the challenges small businesses face when it comes to financing.
“At Uplinq we don’t lend money to small businesses,” he said. “We work with small business lenders to help them say ‘yes’ a lot more often. In fact, five to fifteen times more often, while significantly increasing net income.”
In the year since its appearance on the Finovate stage, Uplinq has raised $1.25 million in funding in October in a round led by ATX Venture Partners. The company secured another $600,000 in February in the form of a strategic investment from Cambrian Ventures.
This spring, Uplinq announced a partnership with SME Finance Forum to make it easier for SMEs around the world access financing. In June, the company was awarded “Fintech Startup of the Year” in the “Lending” category of the Banking Tech Awards. Uplinq also has bolstered its advisory board ranks over the past year, adding former Scotiabank Chief Risk Officer Daniel Moore and former M&T Bank Chief Data Officer Allison Sagraves.
The only thing more exciting than being chosen to demo your latest innovation at a Finovate conference is winning the accolades our attendees and taking home a Best of Show award. With FinovateFallright around the corner, we wanted to take a look at the companies that won Best of Show at last year’s event and give you the latest on what they’ve been up to in the year since.
Remember that early bird savings for FinovateFall – September 11 through 13 – end this weekend! Visit our FinovateFall registration hub and save your spot today!
A look at the companies demoing at FinovateFall in New York on September 11 and 12. Register today and save your spot.
Apiture delivers award-winning digital banking solutions to financial institutions throughout the U.S., including consumer/business banking as well as innovative data intelligence and embedded banking.
Features
Apiture’s AI-based tool, Sensei, provides
Real-time insights and recommendations about financial standing
Insights based on customer data
Greater customer stickiness
Why it’s great
Sensei from Apiture empowers financial institutions to establish highly personalized, consultative relationships with their customers in the digital environment.
Presenter
Daniel Haisley, Executive VP of Innovation Haisley leads Apiture’s innovation efforts encompassing data intelligence and API banking solutions. LinkedIn
A look at the companies demoing at FinovateFall in New York on September 11 and 12. Register today and save your spot.
Debbie is the rewards platform for debt payoff, using behavioral psychology to help incentivize debt payoff and savings. The organization is launching Rate Crusher, their credit card refinance marketplace for credit unions and other financial institutions.
Features
Connect with highly motivated and young borrowers
Further incentivize deposits
Boost engagement and reduce debt
Why it’s great
Debbie’s solution targets the underlying root cause of negative financial behavior and incentivizes good habits. Their users are primed to succeed.
Presenters
Rachel Lauren, COO & Co-Founder Lauren has built up the Debbie userbase to over 20k people. She was previously a venture capital investor at BDMI and equity research associate at Credit Suisse. LinkedIn
Frida Leibowitz, CEO & Co-Founder Leibowitz is responsible for the product vision and execution at Debbie. She previously worked in credit risk at Marcus by Goldman Sachs. LinkedIn
State Employees Credit Union (State ECU) has teamed up with digital banking solutions provider Apiture.
State ECU will leverage Apiture’s Digital Banking Platform to offer its members an enhanced online and mobile banking experience.
Wilmington, North Carolina-based Apiture made its Finovate debut last year at FinovateFall.
New Mexico-based State Employees Credit Union (State ECU) announced a partnership with digital banking solutions provider Apiture. The 65-year old financial institution will leverage the Apiture Digital Banking Platform to offer its members an enhanced online and mobile banking experience.
Headquartered in Wilmington, North Carolina, Apiture offers technology that helps smaller banks and credit unions compete with their larger rivals – as well as launch their own digital-only brands. State ECU will take advantage of both Apiture’s Consumer Banking and Business Banking solutions, as well as the fintech’s Data Intelligence technology. This latter solution is designed to promote digital engagement with both consumers and businesses using highly personalized offers.
“By providing a modern, fully featured consumer and business banking experience, State ECU is poised to deepen member engagement and drive significant growth,” Apiture CEO Chris Babcock said.
Apiture made its Finovate debut at FinovateFall in 2022. At the event, the company demoed an embedded finance solution that enabled users to conduct basic banking tasks from within third-party software. Whether the goal is to open an account, view balances, or transfer funds, Apiture’s embedded finance technology empowers customers without requiring them to visit their bank’s website. The technology gives financial institutions a new revenue stream, and provides customers with greater convenience and an enhanced user experience.
Apiture has more than 300 community and regional financial institution clients. The firm also has partnered with 200+ fintechs. Formed as a joint venture between First Data Corporation and Live Oak Bank in 2017, Apiture has earned recognition from Celent, Javelin, and Juniper for its small business and consumer banking solutions. The company’s API-first strategy gives smaller financial institutions extensive control over the UI, as well as the ability to create unique customer experiences via Apiture’s developer portal.
With more than $1 billion in assets, State ECU is New Mexico’s fifth largest credit union. Founded in 1958, State ECU boasts more than 52,000 members.
As Financial Literacy Month draws to a close, we reached out to Parker Graham, founder and CEO of Finotta. We wanted to hear his thoughts on what it means to be financially literate at a time of major digital transformation and technological change – both in financial services and in the world writ large.
Finotta enables banks and credit unions to personalize their mobile banking experiences for their customers. Headquartered in Overland Park, Kansas, and founded in 2018, Finotta helps smaller financial organizations generate new revenue streams, boost user engagement, and compete with larger financial institutions.
Finotta made its Finovate debut last year at FinovateFall.
What does it mean to be financially literate in 2023?
Parker Graham: For many people, managing their finances and staying financially literate is not just a challenge – it feels harder than ever.
With decades-high inflation and historic interest rate hikes, consumers are feeling the heat. Most workers reported that any salary gains they’ve received in the last year have been outpaced by inflation. We’re really seeing this hit young people hard. Half of Gen Z and Millennials are living paycheck to paycheck.
Many consumers don’t know what steps to take to get ahead. And with traditional digital banking channels lacking that personalized experience, they aren’t getting the advice they need. Banks and credit unions must prioritize financial education for their customers because they can’t afford to be left behind.
In today’s world, is digital literacy required in order to be financially literate?
Graham: Digital literacy is a huge challenge we’re facing in the banking industry. More than 15 million people are not digitally literate. Consumers should not have to know how to bank online to make good financial choices.
To tackle this, banks should ensure that customer experience is at the forefront of all of their technology decisions. Banking apps need to be easy to read, quick to navigate, and intuitive – even for individuals who are not digital natives. This is exactly why we work directly with users when building our technology at Finotta to make sure it is easily accessible, navigable, and understandable.
Banking tech also must go the extra mile and make it personal by providing Personalized Financial Guidance (PFG) to customers. This guides consumers through their financial journey, no matter where they are, by offering tailored advice on how to meet their financial goals.
How can we make sure technology is an enabler of financial literacy rather than an obstacle to it?
Graham: Banks have to remember that acquiring a new digital banking solution isn’t just about technology for the sake of seeming flashy or modern. A banking app can actually help with financial literacy by taking the guesswork out of what customers should do with their money.
Your banking app needs to deliver the right experience, service, or product to the customer based on their individual data. Then, it should offer users concrete suggestions, like opening a new savings account for college tuition, that help them achieve financially healthy lives. The cherry on top is offering in-app rewards, like badges and milestones, that recognize customers for their positive choices and make financial literacy fun.
How does personalization in digital banking help foster financial literacy? How can fintechs help digital banking customers turn insights into action?
Graham: Consumers are looking for financial guidance beyond typical personal financial management tools, which do nothing more than provide fancy pie charts that show a customer’s spending.
From a consumer’s perspective, getting alerts in their banking app that tell them how much money they spent at Starbucks over the last month (when that money could have gone towards a 401K instead) does nothing more than shame them. It’s essentially saying, “Hey, you’re in a hole.”
Instead, banks can take consumer data one step further by helping them take actionable steps to reach their goals – like setting up monthly direct deposits to save towards retirement. A bank using a personalized approach can say, “Hey, we see you’re in a hole, and here’s how you can get out.”
Finotta made its Finovate debut last year at FinovateFall. What was that experience like?
Graham: Debuting our technology last year at FinovateFall was incredible. It gave us an opportunity to tell the story of how powerful and impactful our platform is in a room of our customers and peers.
What can we look forward to hearing about from Finotta in the coming months?
Graham: The next few months for us are going to be about scaling with more and more customers. It’s been a journey building our software and now we are focused on replicating our successes with as many financial institutions as possible.
In 2022, Finovate launched its Demo Scholarship Program. The goal of the program is to highlight fintech founders from underrepresented communities, as well as fintech startups that are tackling issues of climate change, diversity, and financial inclusion. At each event, starting with FinovateFall in 2022, Finovate grants five scholarships in the categories of Environment, Social, Governance, Person of Color Founded/Owned, and Female Founded/Owned.
With Women’s History Month drawing to a close this week, we wanted to take a moment to highlight the scholarship winners in our Female Founded/Owned category since our scholarship program was launched last year.
Pave
FinovateSpring 2023 Scholarship Winner – Headquartered in Palo Alto, California, Pave enables credit risk teams to identify healthy borrowers, optimize credit limits, and improve collections outcomes. Pave’s technology provides access to a unified view of end customers’ cash flow and financial profile to help power a range of use cases including cash advances, credit building, overdraft protection, and more.
Pave was co-founded by Ema Rouf in 2020. Previously, Rouf co-founded Adazza – a company that built integrations with telecoms and mobile money operators in emerging markets including Africa and Central Asia in order to collect and analyze data for analytics and machine learning applications.
Quoroom
FinovateEurope 2023 Scholarship Winner – Headquartered in London, U.K., and founded in 2018, Quoroom offers an end-to-end fundraising and cap table management software solution for private companies. The firm’s technology enables users to raise capital up to four times faster thanks for Quoroom’s investment workflows. Quoroom supports a range of functions including building an investor pipeline and conducting investor matchmaking and outreach, as well as legal completion and cap table management.
Ulyana Shtybel is co-founder and CEO. Shtybel was named to the Inspiring Fifty Europe’s roster of the Top Fifty Women in European Tech for 2022.
TAZI AI
FinovateEurope 2023 Scholarship Winner – Based in San Francisco, California and founded in 2017, TAZI AI is a machine learning platform that enables businesses and data scientists to develop ML models for agile decision-making. The company earned recognition from Gartner as a Cool Vendor in Core AI Technologies for its continuous learning, explainable AI, and human-in-the-loop technology. TAZI AI won Best of Show in its Finovate debut at FinovateEurope this year.
Zehra Cataltepe is co-founder and CEO. A former professor of computer engineering for 17 years, Cataltepe is a member of the Forbes Technology Council, and an alum of the Alchemist Accelerator, Class 26.
Debbie
FinovateFall 2022 Scholarship Winner – Based in Miami, Florida and founded in 2021, Debbie is the Noom for debt loss. The company leverages behavioral psychology and rewards to help users pay off 3x more debt and enable lenders to recession-proof borrowers. Debbie won Best of Show at FinovateFall 2022 for its app that guides borrowers in a curriculum based on actionable financial assignments, offers rewards for successful goal achievement, and makes it easier for borrowers to connect and track all of their debt accounts.
Co-founder Frida Leibowitz is CEO. A member of the inaugural class of On Deck’s fellowship program in 2021, Leibowitz spent more than two and a half years working for Marcus by Goldman Sachs.
For a second year in a row, Finovate is commemorating Black History Month by showcasing those Black and African-American founders and executives who demoed their company’s fintech innovations on the Finovate stage in 2022.
Ariam Sium – VP of Product with FinGoal
Sium not only leads Product at FinGoal, the self-described “Listener. Thinker. Doer” also led FinGoal to a Best of Show award at FinovateSpring last year. In her role at FinGoal, Sium said that she uses the tenets of focus and value to govern each product decision made in the rapidly changing world of fintech.
FinGoal most recently demoed its technology at FinovateFall in September. The Boulder, Colorado-based company offers an insights platform that helps financial institutions better understand their customers.
Joseph Akintolayo – CEO and Founder of Deposits
Akintolayo is a “builder of ethical products that solve complex problems in fintech, insurtech, and social enterprise.” As CEO and founder of Deposits, Akintolayo heads a startup that offers banks, brands, and communities a plug and play solution to deliver financial services such as payments and lending, without requiring coding experience.
Deposits made its Finovate debut at FinovateFall in September. The Dallas, Texas-based company was founded in 2021.
Left to right: Joseph Akintolayo and Samuel Ailemen of Deposits
Samuel Ailemen – Director of Mobile and Identity at Deposits
As Director of Mobile and Identity at Deposits, Ailemen helped lead the company’s demo at FinovateFall 2022. A fraud prevention expert who is “building cool stuff everywhere”, Ailemen leverages his talent as “a software engineer who loves research” to solve real-world problems using new technologies.
Nathan Gibbons – Chief Experience Officer at QuickFi
Gibbons oversees the customer experience at QuickFi, a company that provides “nearly instant,” self-service 24/7 term financing to business equipment buyers. Demoing the company’s technology at FinovateFall last year, Gibbons and colleague Jillian Munson earned QuickFi its first Finovate Best of Show award.
A C-suite executive with QuickFi since 2018, Gibbons previously spent more than 11 years as Project Manager and later Vice President with First American Equipment Finance. QuickFi was launched by founders of First American Equipment Finance in 2018.
Michael Duncan – CEO and Founder of Bankjoy
Founder and CEO of Bankjoy, Duncan demoed his company’s Business Banking Platform at FinovateFall 2022. The company he launched in 2015 offers a range of modern banking technology solutions, including mobile and online banking, as well as a banking API.
Before founding Bankjoy, Duncan spent more than four years as a Programmer/Analyst and later Software Development Manager at Michigan First Credit Union.
Michael Broughton – CEO and Co-founder of Altro
Broughton co-founded and is CEO of Altro, a solution that helps consumers build credit through non-traditional recurring payment processes such as rent and even monthly subscriptions to services like Netflix. Altro’s app is free-to-use, and helps increase financial literacy while boosting existing credit and helping stabilize credit histories. The company made its Finovate debut last May at FinovateSpring.
Broughton is also Vice Chairman of the Board of Directors for the USC Credit Union (since 2017), and was both a Scout at Sequoia Capital and a Thiel Fellow at The Thiel Foundation.
Christen Wright – Head of Product at Spave
As Head of Product at Spave, Wright was part of the three-person demo team that won Best of Show at the company’s Finovate debut last May at FinovateSpring. Spave is a financial wholeness solution that enables users to easily save and donate as they purchase products and services. The Spave app provides purchase tracking and analysis, goal setting, group giving, and more.
Wright has a diverse background, having served in senior management roles at AT&T and Delta Air Lines. A member of 100 Black Men of Atlanta, a mentoring and empowerment organization for African American youth, Wright is a graduate of the University of Georgia’s Terry College of Business, where he earned an MBA.
Anthony Heckman – as Director of Sales at unitQ
Heckman was part of the founding team at unitQ, a company that turns customer insights into data-driven decisions for firms ranging from Chime to fellow Finovate alum Klarna. At FinovateSpring 2022, Heckman led the company’s live demo of its unitQ monitor, which serves as a centralized, searchable, repository for customer feedback.
Heckman founded TWC Advisors in October of last year. The firm specializes in providing go-to-market and sales support to early-stage, high-growth, VC-backed startups.
