Cybersecurity Firm Adlumin Raises $70 Million in Series B Funding

Cybersecurity Firm Adlumin Raises $70 Million in Series B Funding
  • Cybersecurity company Adlumin has raised $70 million in Series B funding.
  • Adlumin offers a Managed Detection and Response (MDR) platform that provides enterprise-grade security to small and middle-market organizations.
  • Founded in 2016, Adlumin made its Finovate debut at FinovateFall 2019.

Washington, D.C.-based cybersecurity company Adlumin closed a $70 million Series B funding round last week. The company, which made its Finovate debut four years ago at FinovateFall, offers a Managed Detection and Response (MDR) platform that provides continuous threat detection and response. Adlumin’s technology also provides cybersecurity teams with the tools they need for threat hunting, incident response, vulnerability management, darknet exposure monitoring, and compliance support.

The investment was led by SYN Ventures. First In Ventures, Washington Harbour Partners, and BankTech Ventures also participated. The investment boosts Adlumin’s total equity funding raised since inception to $83 million.

Adlumin will use the capital to accelerate growth. The funding will also help the company meet the demand of the 200,000 middle market businesses in the U.S. for enterprise-grade cybersecurity technology. Adlumin enables businesses to leverage one license and one platform that serve as a command center for security operations. The platform enhances collaboration with service providers with pre-integrated solutions that augment the platform’s capabilities and enhance existing systems and processes.

Adlumin founder and CEO Robert Johnston underscored the importance of helping small and middle market organizations not just access the necessary technology, but also the necessary talent. “With a significant cybersecurity skills gap, hiring the right people is an expensive, challenging and sometimes impossible task for small and mid-sized organizations who are competing with big government and businesses for talent,” Johnston explained. “This is why empowering service providers – whose expertise can be multiplied across several organizations – will be essential to securing mid-market organizations, and why we built a platform that does exactly that.”

Adlumin’s platform also ensures visibility into the organization’s security posture. This transparency is complete and available in real-time. Adlumin’s customers can see why an alert was issued and how it was resolved; access investigation data, reporting, and threat intelligence on-demand; and more – whether they are running the platform themselves or having a third-party run it for them.

The company’s investment announcement after the launch of a pair of new security solutions for middle-market organizations. These new offerings were a subscription-based incident response service and no-cost warranty and discounted cyberinsurance policies. Earlier this month, Adlumin announced a partnership and integration with cloud native security pioneer Aqua Security. Over the summer, Adlumin announced a partnership with IT services provider MNJ Technologies.


Photo by Mark Stebnicki

Eight Alums Raised More Than $293 Million in Q3 2023

Eight Alums Raised More Than $293 Million in Q3 2023

A few months ago we opined here on the Finovate blog that the funding woes that had plagued fintech in the first half of 2023 might abate in the second half.

If Q3 is any indication, then it will have to be the fourth quarter of the year when that happens.

Eight Finovate alums raised more than $293 million in Q3 of 2023. The number of alums raising funding was consistent with last year’s total. But the overall level of funding for Finovate alums was down from previous third quarters. In fact, the last time Q3 alum funding was less than $1 billion was in 2018, when 19 alums raised $400 million.

Admittedly, two of the eight alums to report funding in the third quarter of 2023 did not disclose funding amounts. This means that the total investment for Finovate alums in Q3 could be significantly higher than what is known today. And it was interesting to note how many fintechs that did secure investment over the summer months were headquartered in developing markets. But that aside, for markets in the U.S., the U.K., and Europe, in particular, the fintech funding drought continues to define the terrain.

Previous Quarterly Comparisons

  • Q3 2022: More than $1 billion raised by eight alums
  • Q3 2021: More than $1.1 billion raised by 14 alums
  • Q3 2020: More than $1.2 billion raised by 14 alums
  • Q3 2019: More than $1 billion raised by 21 alums

Top Equity Investments for Q3 2023

The top equity investment of the quarter among Finovate alums was clearly the $110 million raised by SpyCloud. The company, which won Best of Show in its Finovate debut at FinovateFall in 2017, specializes in helping businesses fight account takeover fraud, as well as other types of cybercrime.

Headquartered in Austin, Texas, and founded in 2016, SpyCloud gives organizations visibility into exposed credentials actively traded on the dark web. In response, SpyCloud’s platform not only uncovers these stolen credentials, but also leads to the capture of 40 million exposed assets every week. The company’s Q3 investment takes its total equity funding to more than $168 million.

Also noteworthy in the third quarter were the investments secured by Tradeshift ($70 million), ThetaRay ($57 million), and Splitit ($50 million).

Here is our detailed alum funding report for Q3 2023.

July 2023: More than $4.5 million raised by three alums

August 2023: More than $232 million raised by four alums

September 2023: $57 million raised by one alum

If you are a Finovate alum that raised money in the third quarter of 2023 and do not see your company listed, please drop us a note at research@finovate.com. We would love to share the good news! Funding received prior to becoming an alum not included.


Photo by Karolina Grabowska

Twinco Capital Raises $53 Million for Supply Chain Financing

Twinco Capital Raises $53 Million for Supply Chain Financing
  • Supply chain financing company Twinco Capital has received $53 million in debt financing from BBVA Spark.
  • The funds boost Twinco Capital’s total combined debt and equity to $71.3 million.
  • Twinco Capital works with more than 150 suppliers and has grown 3x in the past four years.

Supply chain finance company Twinco Capital announced it has landed $53 million (€50 million) in debt financing. The funds come from BBVA’s BBVA Spark. The funds boost Twinco Capital’s total combined debt and equity funding to $71.3 million.

The Spain-based company offers financing to suppliers of large corporations working in retail and apparel. To help free up working capital, Twinco advances up to 60% of the order value within 48 hours after the retailer places the order. Twinco then pays the remaining percentage after the goods have been delivered. The company leverages business performance and ESG data combined with machine learning to assess and mitigate risk, therefore minimizing losses.

“The value added Twinco is providing to customers stems from the combination of its unique funding solution with business intelligence that provides a holistic overview of supply chain risk,” said Twinco COO Carmen Marin. “Technology and machine learning provide invaluable data insights on commercial, financial and ESG suppliers’ performance, giving our customers a state-of-the-art supply chain risk management tool.”

BBVA Spark was launched in 2022 as an investment arm to provide venture debt and growth loans to what it calls “high-impact” companies. The firm currently has more than 800 clients and has facilitated $265 million (€250 million) in financing.

Launched in 2019, Twinco has received equity funds from Quona Capital, Working Capital Fund, Mundi Ventures, and Finch Capital. The company works with more than 150 suppliers located across 13 different countries. Twinco has grown 3x in the past four years.

“We are very pleased to support Sandra and Carmen, two entrepreneurs who, with Twinco, have reinvented the way supply chains are financed on a global scale and who have also incorporated innovative environmental and social criteria into their supplier financing model,” said BBVA Spark Head Roberto Albaladejo.


Photo by Felix Haumann

Payments Infrastructure Innovator Finzly Locks in $10 Million in Funding

Payments Infrastructure Innovator Finzly Locks in $10 Million in Funding
  • Payments infrastructure company Finzly secured $10 million in Series A funding this week.
  • The round was led by TZP Growth Equity. Finzly will use the capital to accelerate expansion.
  • Finzly won Best of Show for its demos at FinovateWest and FinovateFall in 2020.

Payments infrastructure innovator Finzly has raised $10 million in funding. The Series A round was led by TZP Growth Equity. Finzly, which won Best of Show at FinovateWest and FinovateFall in 2020, will use the investment to accelerate expansion.

“Throughout Finzly’s history, we have carefully invested in disciplined and organic future growth by developing products and solutions that deliver value to our customers by simplifying their operations,” Finzly founder and CEO Booshan Rengachari explained. “This capital raise will enable us to further invest in our product roadmap built around the theme of providing real-time financial services demanded by today’s real-time economy, scaling our product delivery to maintain our high customer satisfaction rate.”

Finzly made its Finovate debut in 2019 and returned to the Finovate stage the following year. The company won Best of Show in the spring of 2020 and again in the fall. Finzly’s technology connects FIs with customers through a modern, digital banking experience and an efficient, real-time payments hub. The company’s “payments core” is a single platform that consolidates all payment rails, simplifying back-office operations and the customer journey. Finzly’s high automation rates enable banks to reduce operating expenses and offer friction-free payments. The company was among the first to offer an API connection to FedNow, the Federal Reserve’s new instant payment service.

Shamit Mehta, TZP’s lead partner on the investment called Finzly “a catalyst in the transition towards more agile and customer-centric banking experiences.” Further, Mehta added that Finzly was “well-positioned to drive significant advancements in how banking and financial services operate and will become a category-defining company.” As part of the funding, Mehta will join Finzly’s board of directors.

Finzly’s investment news comes in the wake of the company’s latest partnership. Metropolitan Commercial Bank, a New York-based financial institution with assets of more than $6 billion, turned to Finzly to enhance its payment operations for ACH, Fedwire, and FedNow. Earlier this year, banking platform Mode Eleven partnered with Finzly to transform its wire and ACH operations.

Headquartered in Charlotte, North Carolina, Finzly was founded in 2012.


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Statement Raises $12 Million for AI-Powered Treasury Tools

Statement Raises $12 Million for AI-Powered Treasury Tools
  • Statement has raised $12 million in Seed funding.
  • The funds come from Glilot Capital Partners, Citi, Mensch Capital Partners, Titan Capital, and Operator Partners.
  • The company will use the funds to bolster its market launch strategies, speed up product development, and hire additional employees.

Cash flow intelligence company Statement has raised $12 million in Seed funding this week for its cash flow management platform. Today’s funds come from Glilot Capital Partners, Citi, Mensch Capital Partners, Titan Capital, and Operator Partners.

According to TechCrunch, which broke the news, Statement will use the $12 million to bolster its market launch strategies and speed up product development. To fuel this growth, the New York-based company said it plans to expand its team to 35 employees by the end of 2024.

Launched last year by co-founders Idan Vlodinger and Shahar Lahav, Statement offers what it calls a “Cash Intelligence Platform” that provides enterprises a single, cohesive overview of their financial data in real time. The platform, which automatically categorizes transactions, connects with multiple banks and ERP systems to reflect real-time cash positions, show working capital analytics, automate accounts receivable reconciliation, and forecast cashflow using AI.

“Statement saves the office of the CFO hundreds of hours per month on manual data collection and enrichment, and hundreds of thousands to millions of dollars by being able to manage their money faster and better,” Vlodinger told TechCrunch. “CFOs deserve to work with great software, with a fantastic user interface, that has real-time data, and have the systems ‘speak’ to each other with true data reconciliation, so they can focus on growing their businesses.”

Armed with increasingly powerful AI-tools, more companies have been operating in this treasury management space, which used to be thought of as simply business financial management (BFM). Other companies offering financial management tools include Kyriba, international cash management provider Neo and HighRadius, which reached unicorn status in 2020.


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Fraud Prevention Platform Darwinium Secures $18 Million in Series A Funding

Fraud Prevention Platform Darwinium Secures $18 Million in Series A Funding
  • Fraud prevention platform Darwinium raised $18 million in Series A funding this week.
  • The company positions its fraud detection processes on the network perimeter to provide better visibility, coverage, and agility.
  • Recently relocated to San Francisco, California, Darwinium made its Finovate debut at FinovateEurope earlier this year.

Digital security and fraud prevention platform Darwinium raised $18 million in Series A funding this week. The investment was led by U.S. Venture Partners, and featured participation from seed investors Blackbird, Airtree Ventures, and Accomplice. The Series A takes the San Francisco-based company’s total funding to $26 million. Darwinium will use the additional capital to scale its solution globally.

“AI capabilities have given fraudsters the upper hand of speed, scale, and greater efficiency,” Darwinium CEO and co-founder Alisdair Faulkner explained. “This is why we designed Darwinium to deliver the visibility and coverage of a security tool, the context and insight of fraud solutions, with the agility of AI. It’s the platform that will future-proof organizations against the most complex attacks.”

Darwinium offers two innovations to help companies fight fraud. First, Darwinium moves fraud detection processes to the network perimeter, to “the edge,” as the company refers to the strategy. This gives businesses a comprehensive view of the customer journey at every digital touchpoint, making it easier to distinguish trusted from risky behavior. This approach also gives the technology an advantage over API-based fraud protection solutions. These solutions, according to Darwinium, are not sufficiently agile and lack the context to adequately respond to evolving fraud threats.

Second, Darwinium leverages a SaaS approach to data protection, encrypting and anonymizing data on “the edge.” Any customer data that is subjected to analysis is stored within the business’ own infrastructure with their own digital keys. Darwinium’s technology then uses the anonymized version of this customer data. This enables the information to be processed without being exposed to fraudsters. Darwinium’s approach to securing customer data makes it easy for businesses to comply with consumer privacy regulations such as the California Consumer Privacy Act (CCPA) and the EU General Data Protection Regulation (GDPR).

Founded in 2021, Darwinium made its Finovate debut at FinovateEurope earlier this year. At the conference, the company previewed its fraud prevention platform that leverages individual digital signatures to make sure that website visitors and customers are who they say they are. The company introduced its Continuous Customer Protection platform this spring, simultaneously announcing the firm’s expansion to the U.S. and relocation of its corporate headquarters to San Francisco.


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Nova Credit Lands $45 Million in Funding for Alternative Credit Scoring

Nova Credit Lands $45 Million in Funding for Alternative Credit Scoring
  • Nova Credit has received $45 million in Series C funding in a round led by Canapi Ventures.
  • The investment boosts Nova Credit’s total funding to $79 million.
  • Today’s funds will be used to broaden its product offering and scale its cash flow underwriting and income verification tool Cash Atlas.

Borderless credit data company Nova Credit has brought in $45 million in Series C funding this week. The investment– which was led by Canapi Ventures with participation from Kleiner Perkins, General Catalyst, Index Ventures, Y Combinator, Avid Ventures, Geodesic Capital, Harmonic Capital, Radiate Capital, and Socium Ventures– boosts the company’s total raised to $79 million.

The company will use the funds to broaden its product offering beyond cross-border credit reporting and scale its cash flow underwriting and income verification tool Cash Atlas. Along with Cash Atlas, Nova Credit also offers Credit Passport, an API that translates an international credit report into a local-equivalent credit score to allow newcomers to the U.S. to use the credit score of their home country.

To power these two products, Nova Credit leverages open finance to analyze consumer-permissioned transaction data for underwriting purposes. With insight from a prospective borrower’s cash flow, the company can underwrite the more than 60 million new-to-credit, new-to-country, and other thin-file consumers.

“Open finance data has been available for decades, but the industry has failed to assemble it into a suite of products that lenders can easily use to improve their customer onboarding and credit workflows,” said Nova Credit Co-founder and CEO Misha Esipov. “For years, Nova Credit has pioneered the use of consumer-permissioned data to enable the world’s most reputable businesses to approve more customers without compromising their risk and compliance standards.”

Nova Credit has seen growth in terms of revenues, partners, and geography since closing its $50 million Series B round in 2020. In the past three years, the California-based company has grown its revenue 10x and has added HSBC, Verizon, Scotiabank, Earnest, and Yardi to its partner roster, and has expanded its product reach to 20 countries outside the U.S., including Canada, the U.K., the UAE, and Singapore. 

In the future, Nova Credit plans to introduce new solutions ranging from new-to-credit and thin-file underwriting to customized KYC and verification solutions. “While cross-border credit remains critical to our strategy, we’re excited to broaden our offering and tackle a new set of industry challenges long unsolved,” explained Esipov. “This new capital fortifies our position to continue being a dependable partner to the many banks and lenders we serve and accelerates the pace of innovation in an industry very much in need of change.”


Photo by Dany Kurniawan

Stash Secures $40 Million in New Funding, Introduces First Independent Audit Chair

Stash Secures $40 Million in New Funding, Introduces First Independent Audit Chair
  • Investment app Stash announced a $40 million investment on Friday. The investment was led by T. Rowe Price Investment Management.
  • The New York-based company also announced that former New York Stock Exchange CFO Amy Butte was joining the company as its first-ever independent audit chair.
  • Stash made its Finovate debut in 2017 at FinovateFall.

Finishing the week with a bang is investment app Stash, which announced a new $40 million investment and first-ever independent audit chair on Friday.

The investment comes courtesy of T. Rowe Rice Investment Management, as well as a combination of strategic and existing investors including Goodwater Capital and Union Square Ventures. The first-ever independent audit chair comes courtesy of former NYSE Chief Financial Officer Amy Butte.

“The addition of Amy, who is amongst the most accomplished leaders in the financial services space, plus a new round of financing from marquee investors, are clear indicators of the strength of Stash’s business,” Stash CEO Liza Landsman said. “It also signals our widely ambitious future.”

A recognized leader in financial services, Butte has taken companies public as a director, advisor, and CFO, including the IPO of the New York Stock Exchange. Butte currently sits on the boards of Bain Capital Specialty Finance and DigitalOcean, and served on the boards of BNP Paribas and Fidelity Strategic Advisers Funds for seven and six years, respectively. In a statement, Butte underscored Stash’s unique approach to helping individuals get started on the road to investing.

“(Stash) is not a tool – it is a business,” Butte said. “It is not simply replicating a traditional workflow online. Rather, it is encouraging and teaching an underrepresented (traditionally ignored) customer segment about the value of investing through a subscription model. It is leveraging technology to make finance both accessible and also understandable.”

A Finovate alum since 2017, Stash offers an investing app that helps users build long-term wealth. With automated investment plans starting as low as $3 a month, Stash helps users build diversified investment Smart Portfolios – that offer exposure to stocks, ETFs, and even cryptocurrencies. Stash also offers personalized investment advice, automated recurring investing, and dividend reinvestments. Stash’s “Stock-Back” debit card solution enables users to earn up to 3% back in stock from regular purchases like gas and groceries.

In the past year alone, Stash has topped $100 million in annual revenue and now includes two million active subscribers on its platform. These subscribers have set aside nearly $3 billion due to regular, automated deposits averaging just $33.

Stash’s fundraising news comes just a few months after the company introduced new Chief Technology Officer Chien-Liang Chou, as well as launched its Internal Developer Portal (IDP), Elevate. Headquartered in New York, Stash was founded in 2015.


Photo by Steven Arenas

Vyzer Lands $6.3 Million in Seed Funding to Transform Wealth Management

Vyzer Lands $6.3 Million in Seed Funding to Transform Wealth Management
  • Vyzer has received $6.3 million in Seed funding.
  • The company will use the funds to enhance its wealth management platform and expand its reach.
  • Investors include Moneta VC, iAngels, Guy Gamzu, Jonathan Kolber, and Rafi Gidro.

Wealth management platform Vyzer unveiled today it has received $6.3 million in Seed funding. The New York-based company will use the funds to enhance its platform and expand its reach.

Vyzer was founded in 2020 to offer Limited Partnership investors and family offices with complex portfolios– including alternative assets– a single, holistic view across all of their investments. The company helps users track, analyze, and optimize their investments, view and plan their cash flow, and more. Vyzer’s peer benchmarking tool leverages AI capabilities to offer clients insights into investment strategies, fund managers, and activities of similar investors.

“The funds will enable us to enhance our platform’s AI capabilities, develop new features, and broaden our market presence,” said Vyzer Co-Founder and CEO Litan Yahav. “Our ultimate goal is to simplify and streamline complex wealth processes for our customers, equipping each member with greater insights and control. This, in turn, empowers them to maximize their investment potential and foster wealth growth.”

Today’s funding round marks the company’s first investment and includes contributions from Moneta VC, iAngels, Guy Gamzu, Jonathan Kolber, and Rafi Gidro.

Vyzer’s launch comes amid what is expected to be the largest transfer of wealth in history. Analysts expect that, in coming years, baby boomers will shift $68 trillion to their heirs. This tech-savvy group is increasingly investing in alternative assets, some of which can be difficult to digitize. Vyzer’s technology seeks to fill in that visibility gap. As iAngels Founding Partner Shelly Hod Moyal explained, “Vyzer’s solution provides investors with broad and transparent visibility into their portfolios. It allows them to capitalize on the ever-growing investment landscape by making informed and timely decisions, and it enables them to effectively scale their portfolios at an affordable cost.”


Photo by Tima Miroshnichenko

Payments-as-a-Service Platform Rainforest Raises $11.75 Million in Seed Funding

Payments-as-a-Service Platform Rainforest Raises $11.75 Million in Seed Funding
  • Payments-as-a-service platform Rainforest has raised $11.75 million in seed funding.
  • The round was led by Accel, and included a $3.25 million venture debt facility courtesy of Silicon Valley Bank (SVB).
  • Rainforest helps software companies embed financial products into their solutions.

In a round led by Accel, payments-as-a-service platform Rainforest has secured $11.75 million in seed funding. The round also featured participation from Infinity Ventures, BoxGroup, The Fintech Fund, Tech Square Ventures, and Ardent Venture Partners, as well as strategic angel investors. The funding included $3.25 million in a venture debt facility courtesy of Silicon Valley Bank (SVB), making the total equity raised in the round $8.5 million.

Rainforest founder and CEO Joshua Silver referenced his own experience as founder of a healthcare software company and as a payments consultant in explaining the “why” behind Rainforest. “I personally experienced the challenges and tradeoffs associated with embedded payments,” Silver said. “I recruited former colleagues and other all-star payments and SaaS veterans, and together we built Rainforest – the embedded payments platform we always wanted but didn’t exist.”

Rainforest offers an embedded payments solution that helps software platforms monetize their money flows. By building a platform specifically for software platforms, Rainforest believes that it has an edge over most payment providers that build solutions primarily for merchants. The company is able to help software platforms deal with both the risk management and compliance issues that accompany payments, while enabling them to take advantage of the growing opportunity to embed and monetize payments.

“Not every software company wants to become a full-fledged fintech,” Silver said, “but nearly all want to embed financial services.”

Rainforest’s embedded components enable companies to build payment rails to facilitate payments from providers such as Visa and Mastercard, as well as same-day ACH and Plaid verification. Rainforest supports next-day payouts, and the company anticipates adding same-day options like RTP and push-to-card soon. The company notes that its open ecosystem encourages integration with alternative payment networks, vertical-specific ledgers, and other financial service providers. “It’s a game changer,” Rainforest VP of Engineering Chris Church said, “and I’m thrilled to see platforms’ response to it.” The company notes that it secured client commitments representing more than $500 million in processing shortly after launch. In addition to financial services, Rainforest acknowledges interest in its technology from companies in verticals ranging from healthcare and professional services to logistics and construction.

Founded in 2022, Rainforest is headquartered in Atlanta, Georgia. The company includes RoadSync, PayGround, and QuoteMachine among its clients.


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BHG Financial Turns to Cable for Financial Crime Effectiveness Testing

BHG Financial Turns to Cable for Financial Crime Effectiveness Testing
  • BHG Financial announced a partnership with financial crime effectiveness testing company Cable.
  • BHG Financial will leverage Cable’s technology to enhance its own compliance programs.
  • Founded in 2020, Cable made its Finovate debut last year at FinovateFall 2022.

Unsecured business and personal loan specialist BHG Financial announced a partnership with Cable this week. The company will use Cable’s financial crime effectiveness platform to improve its own compliance efforts.

Headquartered in the San Francisco, California, Cable gives banks, financial services firms, fintechs, and other organizations the tools they need to enhance their compliance programs. These tools include automated risk assessments, automated assurance, quality assurance, management information, and reporting. BHG Financial’s Director of Financial Crime & BSA Officer Bryan Holloway, stated that the partnership underscored the company’s commitment to regulatory compliance by providing “advanced tooling” for “greater efficiency, visibility, and insights across our business.”

BHG Financial has established one of the largest community bank loan and product networks in the U.S. The company has originated more than $16 billion in loan solutions since its founding in 2001.

“We’re delighted to partner with BHG Financial to bolster their automated financial crime assurance and testing capabilities,” Cable CEO Natasha Vernier said. “With increasing regulatory scrutiny on banking and fintech compliance, it’s a privilege to partner with innovative companies like BHG Financial (that are) taking compliance very seriously and embracing the best tooling available to protect their business.”

Cable made its Finovate debut last year at FinovateFall 2022. At the conference, the company demonstrated its Automated Assurance solution. This technology enables banks and fintechs to automate their compliance assurance and effectiveness testing. Automated Assurance also allows organizations to discover breaches and control failures in the moment. Additionally, Cable’s technology streamlines a number of manual processes including quality control, stakeholder reporting, and record management.

Founded in 2020, the company raised $11 million in Series A funding in May of this year. Stage 2 Capital and Jump Capital participated, along with existing investor CRV. More recently, Cable announced a partnership with Grasshopper Bank, joined the Banking-as-a-Service Association, and introduced new Chief Revenue Officer Candace Sjogren. Sjogren comes to Cable after serving most recently as SVP, Global Head of Sales at crypto-as-a-service provider Zero Hash.


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Goalsetter Lands $1 Million Plus a New Partnership with MSU FCU’s Reseda Group

Goalsetter Lands $1 Million Plus a New Partnership with MSU FCU’s Reseda Group
  • Goalsetter has partnered with MSU Federal Credit Union’s (MSUFCU’s) Reseda Group this week.
  • As part of the partnership, Reseda Group has invested $1 million in Goalsetter, bringing its total funding to $20.5 million.
  • MSUFCU will white label Goalsetter’s youth banking platform for its members and will deploy the company’s classroom curriculum across local communities.

MSU Federal Credit Union’s (MSUFCU’s) Reseda Group is taking a step toward helping members and their families create better financial futures. The group announced today it has partnered with financial literacy platform Goalsetter.

The aim of the partnership is to help members and their families build better spending, saving, and investing habits. To accomplish this, Reseda Group will offer Goalsetter’s financial education tools and resources to members and their families.

There are three significant pieces to note from today’s deal. First, Reseda Group invested $1 million in Goalsetter, boosting the New York-based company’s total funding to $20.5 million. President and CEO of Reseda Group and MSUFCU April Clobes said that Reseda Group invested in Goalsetter because it is the “best solution for credit unions that want to attract and retain the next generation of members.” She added that integrating Goalsetter’s offerings can help credit unions “increase brand affinity with Gen Z members, deposits, and overall membership numbers.”

The second big piece for Goalsetter is that MSUFCU has agreed to white label Goalsetter’s youth banking platform for its members. Thirdly, MSUFCU will deploy the Goalsetter’s classroom curriculum in local school systems and community organizations across its branch locations.

“The award-winning, proven Goalsetter platform focuses on providing financial tools, education, and innovative financial wellness content built around pop culture, memes, GIFs, and game-based learning that resonates with young consumers. It will enable MSUFCU to effectively engage with younger consumers and provide them with the personalized services they seek,” said Goalsetter CEO Tanya Van Court. “We are proud to bring these solutions to the MSUFCU member community alongside Reseda Group, an organization that has been instrumental in the growth and ongoing success of the Goalsetter platform.”

Goalsetter was founded in 2016 and helps families offer their kids a NCUA-insured savings account where they can receive allowance, a Mastercard debit card with parental controls, game-based financial education quizzes, and more.

Goalsetter fits into the same category as Greenlight, which facilitates banking services through Community Federal Savings Bank, and GoHenry, which was acquired by Acorns earlier this year.


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