• Open banking innovator Plaid announced a new initiative to enable lenders to leverage consumer-permissioned cash flow data on prospective borrowers.
• The new entity will serve as a consumer reporting agency that will build solutions that deliver ready-made credit risk insights using this information.
• Founded in 2013, Plaid made its Finovate debut at our developers conference, FinDEVr, in 2014.

Is cash flow data the missing piece of the puzzle when it comes to completing the picture of a person’s creditworthiness? A new initiative from open banking innovator Plaid suggests that the answer is “yes.”

“Lenders and consumers alike know that traditional credit scores don’t tell the full story of someone’s financial life,” Plaid Head of Credit Mike Saunders noted at the Plaid blog on Monday. “Information on savings, income, or on-time rent payments is often left out of the picture, even though this data is critical to understanding someone’s ability to pay back a loan.”

The new entity, announced by Plaid today, will create solutions for customers who want to leverage consumer-permissioned cash flow data to access ready-made credit risk insights. It will serve as a consumer reporting agency, according to Saunders, that will help Plaid’s customers make smarter decisions on risk throughout the lending process.

Plaid is joining a growing cohort of fintechs that have determined that while there remains a place for traditional credit scores, there is much that these scores leave out. This undermines the ability of lenders to serve otherwise qualified borrowers. It also creates hurdles for potential customers – from the “thin-file” recently-arrived immigrant professional to the young adult struggling to rebuild their credit. “Putting cash flow insights to work unlocks opportunities for lenders to grow their business while managing risk,” Saunders wrote. “This fosters inclusion, expands credit access, and serves a broader set of consumer needs.”

The new initiative is still being fleshed out. But Plaid is confident that it can make a significant difference with cash flow data in two specific ways: availability and usability. With regard to making consumer-permissioned cash flow data available, Saunders pointed to Plaid’s existing relationships with lenders and property management companies like Mission Lane and Funnel, respectively. These firms have leveraged Plaid’s technology to source clean income and assets data on prospective borrowers.

Usability, the ability of businesses to integrate data into their decision models, is the second component. And this is where the new entity in particular comes in, building solutions that enable lenders to leverage cash flow data for credit risk insights. “Many lenders simply don’t have the time, money, or technical resources to develop insights on top of this detailed, transaction-level data by themselves,” Saunders wrote.

The company admits that it is still “in the early innings” of what Saunders called “the future of cash flow underwriting.” To this end, Plaid presently is offering its new cash flow insights as part of a limited release via the consumer reporting company.

News of Plaid’s new entity comes just days after the company reported that it was working with European payments company Adyen. The partnership will enable Adyen to introduce its pay-by-bank offering in North America by early next year. Last month, Plaid announced partnerships with cryptocurrency infrastructure platform Zero Hash and fraud and risk intelligence specialist Riskified. Plaid also introduced its first Chief Financial Officer last month: former Expedia CFO and Chief Strategy Officer Eric Hart.

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• Plaid released updates to its digital identity verification tool it launched last fall.
• The update taps into the scale of the Plaid network to offer faster identity verification and a deeper risk insights.
• Plaid’s overhaul also expands the types of identity documents it accepts, adds front-end support for more languages, provides a fake ID risk score, and improves the document capture experience.

Financial infrastructure fintech Plaid is updating a feature it launched last year that tackles one of the most pressing topics in fintech– digital identity.

At launch, Plaid’s identity verification tool offered consumers a one-click identity verification product that standardized a “verify once, verify everywhere” approach. As a result, users could authenticate themselves faster and with less friction, and organizations could remain KYC compliant.

And on the business side, these efficiencies are paying off. Companies using Plaid’s identity verification are reporting an average of 50% improvement of identity verification success rates.

Today’s update makes a handful of improvements on the current offering.

First, the upgrade enables Plaid Identity Verification customers to benefit from the scale of Plaid’s network. By leveraging its network, Plaid is able to offer faster verification experiences for end users while providing the organization with a more complete view of a user’s risk via their identity, financial account, and transactions.

“Now, when a user verifies their identity and links their accounts with Plaid, we detect if your customer is linking a bank account that belongs to them,” the company explained in a blog post. “We match onboarding data from identity verification with the financial institution information on file for an added layer of security.”

Next, Plaid has added a new score that indicates the likelihood that an identity has been stolen, fabricated, or manipulated. The company has also expanded the ID document types it accepts to include green cards and temporary ID cards like B1/B2 visas, and now supports front-end support for more languages including Spanish, Portuguese, Japanese, and French. In addition, Plaid has improved its document capture experience to increase conversion by guiding the user’s capture window, optimizing image file sizes, and supporting more devices.

Plaid’s identity verification service is crucial for financial services firms and third-party providers. While these entities excel in their respective subsectors, they may lack a seamless identity verification solution. However, such a solution is essential not only for creating a pleasant user experience but also for meeting regulatory KYC requirements. Plaid’s service acts as a lifeline, bridging this gap and providing the necessary identity verification capabilities.

With $734 million in funding, Plaid helps 12,000+ financial institutions offer their customers access to its network of 7,000 third party financial services via a suite of APIs that connects consumers, financial institutions, and developers. The company also offers a suite of analytics products that provides further insights into transactions. Plaid was founded in 2013 and is headquartered in San Francisco, California.

• Plaid added a new anti-fraud engine to its Plaid Identity Verification (IDV) solution.
• The addition leverages autofill to accelerate sign up and help reduce manual errors. The technology also assesses device behavior and the way users input their personally identifiable information (PII).
• Plaid announcement comes in the wake of news that the company is expanding in Europe.

Open banking innovator Plaid has added a new anti-fraud engine to its identity verification solution, Plaid Identity Verification (IDV). The anti-fraud engine supports a faster verification process to boost both conversions and signups. The new addition also assesses behavioral risk to better defend against emerging threats and strategies from fraudster and financial criminals.

The new tool comes months after Plaid launched its identity verification solution, and is the product of Plaid’s work with “hundreds of digital finance companies” in industries ranging from crypto and neo-lending to proptech and banking. Not only did Plaid’s work with these firms underscore fraud as a “top challenge.” it also highlighted two chief values that companies have when it comes to improving security and anti-fraud protection: a fast and secure onboarding process and a fraud defense regime that is capable of evolving to meet new threats.

To enhance the onboarding process, Plaid’s new tool offers an autofill experience that makes sign up seamless without compromising security. Customers in the U.S. only need to enter their date of birth and phone number when signing up, and Plaid’s autofill technology auto-populates with full name, address, and social security number and other information associated with the user’s phone number and birthdate. The autofill feature accelerates the verification time for customers from 30 seconds to as little as 10 seconds. Plaid also noted that its autofill feature can improve conversion by up to 20%.

The new anti-fraud engine also assesses device behavior and the way users enter their personally identifiable information (PII) to detect a range of behaviors that are associated with fraudulent actors and bots. The tool analyzes the speed and pace with which PII is entered, the order in which data is imputed, whether the data input method is copy and paste, and more. By monitoring these behaviors during the sign up process, Plaid’s new anti-fraud enhancements will help users of Plaid Identity Verification accurately verify customer identity, reduce fraud incidents, and meet compliance obligations.

Plaid’s announcement comes in the wake of big expansion and partnership news for the company. In August, Plaid reported that it will be expanding its operations in Europe. The company now offers its open banking capabilities in both Spain and Portugal, and provides clients in Germany with data connectivity services. The move comes with the addition of a pair of new Payment Service Provider (PSP) partners: Norbr and GlobePay. Plaid anticipates launching operations in other European countries soon, including Sweden, Denmark, Norway, Lithuania, Latvia, and Estonia.

Also in August, Plaid announced a partnership with fellow Finovate alum Wise (formerly Transferwise). The deal will enable Wise customers to access to more than 6,000 apps courtesy of Plaid’s open finance core exchange, launched earlier this year. Venmo, Chime, and Truebill are among the apps that Wise customers will be able to select and add to their digital platforms.

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• Plaid teamed up with Truework to launch a new income verification solution, Plaid Income.
• The new offering will make it easier for loan applicants to share income and employment information with lenders.
• The Truework partnership comes just days after Plaid introduced its Identity Verification and Monitoring solution, as well as its partnership with financial wellness company Current.

Income and employment verification company Truework has partnered with Plaid to help the firm launch its new Plaid Income product. Plaid Income will bring greater accuracy, security, and speed to the loan application process. Prospective borrowers will be able to share income and employment data digitally and instantly with their approved lenders. Plaid Income will provide faster approvals for loan applicants while giving lenders greater confidence that they are lending the right amounts, to the right people, at the most appropriate interest rate.

“We built Plaid Income to provide a more inclusive credit system for all,” Plaid Head of Revenue Paul Williamson explained. “Partners like Truework share our consumer-first vision to empower them with control of their own financial data. Combined with their digital approach to income verification, we’re excited that Plaid Payroll is now integrated into the Truework platforms.”

A Finovate alum since 2014, Plaid introduced itself to Finovate audiences as part of our developers conference, FinDEVr Silicon Valley. In the years since, the San Francisco, California-based fintech has grown into a major force in the democratization of financial services, partnering with more than 6,000 fintechs – from Venmo to SoFi – as well as many of the world’s largest banks. The company’s network reaches 12,000 financial institutions in the U.S., Canada, the U.K., and Europe.

Most recently, in addition to its partnership with Truework, Plaid introduced a new verification and compliance solution, Plaid Identity Verification and Monitor, that helps reduce fraud and boost conversion rates. Launched earlier this month, the new offering features a complete verification, AML, and KYC compliance solution that serves multiple use cases including account opening and funding, trading, and lending. Also this month, U.S.-based financial wellness platform Current announced Plaid as its first partner. Current offers a platform API that helps fintechs to build embedded financial solutions.

“Our new platform API gives open banking partners the capability to embed our core banking technology,” Current CTO Trevor Marshall said. “With Plaid, our members can access experiences that can help improve their financial lives with control and security.”

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