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How they describe themselves: At Thrive, we’re bringing financial advice to the web in order help people improve their financial health. We start by organizing your finances in one place and highlighting the pieces that matter most. Next, we analyze your spending, saving, and debt to assess your Financial Health, distilling it down to an easy-to-understand score. Then, our Financial Advisory Engine analyzes each dimension of your Financial Health along with your behavior to generate personalized, step-by-step advice. As your Financial Health improves, Thrive helps you plan for your future whether you’re saving to buy a house or saving for retirement.

What they think makes them better: The current financial marketplace is complicated, predatory, and does little to help people in their twenties and thirties. Existing software and even current online tools assume that by giving users visibility into their spending, financial woes such as hefty debt, empty savings and lack of know-how will solve themselves. We believe that reporting what people do is not enough. With our patent-pending financial advisory engine, Thrive bridges the gap between the current generation of online money management tools and the expensive face-to-face advice you’d receive from an offline financial advisor.

Contacts:

Bus. Dev. & Sales: Patrick Tangney, Business Development, patrick@loudwaterlabs.com
Press: Kevin McLaughlin, Resound Marketing, kevin@resoundmarketing.com