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How they describe themselves: CHOICE is a front to back technology solution for the creation, distribution and management of savings and investment products that can be dynamically personalized by customers at the point of sale.

CHOICE can be rapidly integrated with existing core systems, used on a Software As A Service basis and will soon be available as a white labeled direct-to-consumer offering across multiple channels and devices.

With CHOICE, the restrictions of the classic product catalogues disappear and consumers are finally provided with true solutions that resolve their personal and specific needs in a highly intuitive and attractive manner.

How they describe their product/innovation: The CHOICE direct-to-consumer model that is currently in development allows users to create their own savings and/or investment solutions from the convenience of any channel and device by selecting the term, guaranteed minimum rate, liquidity and source of additional potential return, all with the security of FDIC insurance, in a completely transparent, clear and honest manner.

The search for income in a low yield environment creates unwanted risk for many consumers. With CHOICE, that problem is removed. Furthermore, in an improved rate environment, CHOICE is able to offer consumers significantly higher returns than they can obtain through traditional players.

Contacts:

Bus. Dev., Press & Sales:  Matthew Lifshotz, Director, matthew.lifshotz@ideonfs.com,
(646) 490-3650