FinovateSpring 2013 / Leaf
Presenter Profile:
How they describe themselves: Leaf empowers small business owners to run and grow their businesses by providing a mobile payment platform built for local commerce. Leaf’s cost-effective platform helps retail stores, restaurants, and other local merchants improve the speed and ease of checkout, and offers easy-to-use business management, analytics and customer engagement. By making the complex tasks of running a business easy, Leaf allows merchants to spend more time focusing on what’s important – the needs of their customers.
How they describe their product/innovation: Leaf will unveil the second generation of its LeafPresenter. Out-of-the-box, the LeafPresenter tablet lets small business owners create a virtual version of their store: catalogs, items, customers, employees and inventory. The device can be set up in minutes and is designed to be handheld or stationary in its base so merchants can immediately begin accepting payments, analyzing business performance and engaging with their customers. By supporting numerous payment technologies, the LeafPresenter gives merchants the power to work with the credit card processor, gift card provider or next generation payment options of their choice, including PayPal, LevelUp and various digital wallets.
Contacts:
Bus. Dev.: Aron Schwarzkopf, CEO, aron@leaf.me
Press: Keri Bertolino, SVP, fama PR, keri@famapr.com, 617-986-5007
Sales: Alex Mackenzie, Director Sales, alex@leaf.me, 617-877-2332
Website: leaf.me
Blog: leaf.me/blog
Twitter: @leafyourlife
HQ Location: Cambridge, MA
Founded: January 2011
Product Demoed: LeafPresenter (second generation)
Product Launch: May 2013
Metrics: $4M raised, 20 employees, 100+ businesses using Leaf
- Key Executives
Aron Schwarzkopf (Co-Founder & CEO), Sebastian Castro (Co-Founder & COO) Key Advisory Board Members: Eduardo Castro-Wright (Vice Chairman, Walmart Stores, Inc., & former President & CEO, Walmart Stores, USA), Walt Doyle (General Manager, PayPal Media Network), C.J. Kettler (Founding Executive, MTV, Nickelodeon & Oxygen networks, Genius Crowds, and LIME), Greg Selkoe (well-known entrepreneur and Boston personality, who founded and serves as CEO of Karmaloop, the world’s largest online retailer of streetwear)
Key Stats
- Key Advisory Board Members
Aron Schwarzkopf (Co-Founder & CEO), Sebastian Castro (Co-Founder & COO) Key Advisory Board Members: Eduardo Castro-Wright (Vice Chairman, Walmart Stores, Inc., & former President & CEO, Walmart Stores, USA), Walt Doyle (General Manager, PayPal Media Network), C.J. Kettler (Founding Executive, MTV, Nickelodeon & Oxygen networks, Genius Crowds, and LIME), Greg Selkoe (well-known entrepreneur and Boston personality, who founded and serves as CEO of Karmaloop, the world’s largest online retailer of streetwear)
- Key Partnerships
PayPal, LevelUp, Heartland Payment Systems, PayAnywhere, Swipely, Mercury Payments, Merchant Warehouse, Aurustech, First Data, Chase Paymentech, Global Payments, TSYS, Authorize.net, Plug’nPay, SecurePay, Elavon, First Data Merchant Services – Valuelink, Ceridian Stored Value Solutions, Valuetec Card Solutions, Smart Transaction Services, WhizGift
- Key Customers
Leaf customers include more than 100 local merchants in a variety of verticals. They include companies such as Casa B, (restaurant), Berry Line (local frozen yogurt chain), Sepal (restaurant), Area Four Food Truck, Voltage (coffee shop), Anita Kurl (hair salon), Central Square Florist, and Aceituna (restaurant).