FinovateFall 2013 / Cardlytics
Presenter Profile:
How they describe themselves: Cardlytics, the leader in Card-Linked Marketing, provides businesses – for the first time – with a timely and complete view of consumer purchase behavior. The company has unmatched, exclusive access to current and historical purchase behavior for ~70% of US households, capturing spending across all stores and categories. The advertising platform is built upon information provided securely by its premier network of nearly 400 financial institution partners, including Bank of America, PNC, and Regions Bank. Cardlytics can finally answer the question: what share of your customer’s wallet do you capture?
How they describe their product/innovation: Cardlytics will demonstrate our new geo-locator technology that empowers our partner banks’ customers to receive ads and offers based on their recent purchase behavior, no matter where they are in the US.
Product Distribution Strategy: Through financial institutions
Contacts:
Bus. Dev.: Julio Farach, Chief of Staff, jfarach@cardlytics.com
Press: Kasey Byrne, SVP Marketing, kbyrne@cardlytics.com
Sales: John Brown, EVP Financial Institutions, jbrown@cardlytics.com
Website: cardlytics.com
Twitter: @cardlytics
HQ Location: Atlanta, GA
Founded: 2008
Product Demoed: Cardlytics Geolocation Application
Product Launch: Q1 2014 (tentative)
Metrics: Cardlytics is a private company with nearly 250 employees. We’ve raised nearly $100M from venture capital and private investors and we serve ~30M customers per month through partnerships with nearly 400 financial institutions across the US.
Presenter(s): John Brown (EVP Financial Institutions)
- Key Executives
Scott Grimes (CEO), Lynne Laube (President & COO), Jim Morgan (CFO), Andrew Hamilton (CIO), John Brown (EVP Financial Institutions), & Marc Ginsberg (EVP Merchant Services)
Key Stats
- Key Board Members
Scott Grimes (CEO, Cardlytics), Lynne Laube (President & COO, Cardlytics), David L. Adams (EVP & CFO, Aimia), John Balen (General Partner, Canaan Partners), Nelson Chu (Managing Director, Kinetic Ventures), Mark A. Johnson (General Partner, TTV Capital), Campbell B. Lanier, III, (Former Chair & CEO, Dollar General Corporation), & Bryce Youngren (General Partner, Polaris Venture Partners)
- Key Investors
Canaan, Kinetic, Polaris & other private investors
- Key Partnerships
Financial institutions: Bank of America, PNC Bank & Regions Bank
- Key Customers
Cardlytics will demonstrate our new geo-locator technology that empowers our partner banks’ customers to receive ads and offers based on their recent purchase behavior, no matter where they are in the US.