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How they describe themselves: FlexScore was created by two financial advisors to gameify the financial planning process by giving you a score based on how well you are doing with your money and the financial decisions you make. Using a web-based platform, users receive their score based on unique goals they set for themselves. To improve the score (financial health), users earn points by completing recommended action steps that move them closer toward their own goals.

How they describe their product/innovation: FlexScore gives you total financial clarity wrapped up in a single score. Until now, there has never been a product or service that truly meets the needs of both the financial advising community and your average everyday household that has a need to plan financially and find appropriate (not “sold” with high commissions and kickbacks) products and services to solve its problems. Over the last 3 years we’ve been developing this web-based financial planning service to benefit both consumers and advisors. We are announcing at FinovateSpring 2014 that FlexScore has created an Advisor version.

Product Distribution Strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions