FinovateSpring 2014 / Dealstruck
Presenter Profile:
How they describe themselves: Dealstruck is a web-based peer-to-peer lending (P2P) company that offers a suite of financing products to small business borrowers that are designed to progressively graduate them toward conventional financing. This user-friendly platform serves (1) businesses that are not eligible for bank financing and limited to costly non-bank options, and (2) institutional and high-net-worth investors seeking to capture yield by investing in the small business loan asset class.
How they describe their product/innovation: Historically, Dealstruck has offered an online matching service for individual lenders and a pooled investment vehicle for institutional investors. This has limited institutional investors to only one aggregate investment option. At Finovate, Dealstruck is announcing an online investor API specifically catered to the institutional investor, allowing them to access all data for individual borrowers and to tailor investment decision-making criteria for whole loan and fractional loan investment flexibility.
Product Distribution Strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms
Contacts:
Bus. Dev., Press & Sales: Ethan Senturia, CEO, ethan@dealstruck.com, 619-743-5310
Website: dealstruck.com
Blog: dealstruck.com/news
Twitter: @dealstruck
HQ: Carlsbad, CA
Founded: July 2012
Product Demoed: Investor API
Product Launch: April 2014
Metrics: $1.2M raised to date, 13 employees
Presenters: Ethan Senturia (CEO & Co-Founder),
Russell McLoughlin (CTO & Co-Founder)
- Key Executives
Ethan Senturia (CEO), Russell McLoughlin (CTO), Rudy Navarro (VP Operations)
Key Stats
- Key Board Members
Kay Giesecke, Steve Dyrdahl, Amanda Montgomery
- Key Advisory Board Members
Kay Giesecke, Steve Dyrdahl, Amanda Montgomery
- Key Investors
Historically, Dealstruck has offered an online matching service for individual lenders and a pooled investment vehicle for institutional investors. This has limited institutional investors to only one aggregate investment option. At Finovate, Dealstruck is announcing an online investor API specifically catered to the institutional investor, allowing them to access all data for individual borrowers and to tailor investment decision-making criteria for whole loan and fractional loan investment flexibility.
- Key Partnerships
National Small Business Association
- Key Customers
Dealstruck is focused specifically on providing a multiple-product suite on fair and transparent terms to growing businesses caught in the vast middle – below prime (banks), but above subprime (factoring & merchant cash advance). Our ultimate victory is to graduate these businesses from short-term, high-cost capital to conventional bank financing by providing the right financial product at a fair price, along with a clear and transparent path to better financing.