FinovateSpring 2014 / Dealstruck

Presenter Profile:

How they describe themselves: Dealstruck is a web-based peer-to-peer lending (P2P) company that offers a suite of financing products to small business borrowers that are designed to progressively graduate them toward conventional financing. This user-friendly platform serves (1) businesses that are not eligible for bank financing and limited to costly non-bank options, and (2) institutional and high-net-worth investors seeking to capture yield by investing in the small business loan asset class.

How they describe their product/innovation: Historically, Dealstruck has offered an online matching service for individual lenders and a pooled investment vehicle for institutional investors. This has limited institutional investors to only one aggregate investment option. At Finovate, Dealstruck is announcing an online investor API specifically catered to the institutional investor, allowing them to access all data for individual borrowers and to tailor investment decision-making criteria for whole loan and fractional loan investment flexibility.

Product Distribution Strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms


Bus. Dev., Press & Sales: Ethan Senturia, CEO,, 619-743-5310

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