FinovateFall 2016 / ProActive
Presenter Profile:
How they describe themselves: ProActive is re-inventing budgeting by putting categorization BEFORE the purchase, a truly proactive experience. All other budgeting systems are reactive and fail to create real behavioral change. With Millennials’ dis-taste for traditional banks, our budget first banking system will make ProActive the primary bank for thousands.
How they describe their product/innovation: ProActive is Cash Envelope Budgeting – Digitized. By following the exact behavior of Envelope Budgeting, users gain the simplicity and control they’ve always wanted. The key is in our patented categorization first approach which requires the user to choose which category their money is coming from BEFORE it is spent. This creates the highest user activity in the industry since the users must use the app, and make a choice, to purchase.
Product distribution strategy: Direct to Consumer (B2C), through financial institutions, through other fintech companies and platforms
Contacts:
Bus. Dev., Press, Sales: Ryan Clark, ryan@proactivebudget.com
Website: proactivebudget.com
Twitter: @proactivebudget
HQ: American Fork, UT
Founded: June 2015
Product Demoed: ProActive
Product Launch: September 2016
Metrics: $137,000 invested, 3 employees, pre-sales, 60 beta testers
Presenters: Ryan Clark (CEO & Founder), Ross Jardine (Advisor)
- Key Executives
Ryan J Clark (CEO), Richard Holden (CTO), Clay Ellis (Mobile App Manager)
Key Stats
- Key Advisory Board Members
Ross Jardine, Alex Carey
- Key Partnerships
Dwolla, BankingUP, Yodlee, Thinksys